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Airline Business Models and Competitive Strategies - Switzerland

By: International Air Transport Association (IATA)


08 - 12 Jun, 2015  5 days

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Upon completing this course you will have the skills to:

  • Recognize what drives airline cost and revenue
  • Examine the mechanics of airline financial and operational issues
  • Analyze factors related to market dynamics
  • Improve problem solving and critical thinking
  • Convert strategy into real tactics
  • Value teamwork from a management view

Course content

  • Network planning
  • Pricing and revenue management
  • Marketing and branding
  • Distribution and sales
  • Loyalty programs and CRM
  • Interlining and alliances
  • Crew and aircraft scheduling
  • This course provides shorter lectures with more time spent on devising and testing business strategies, using the new Next Generation simulation software tool.
  • Using customized case studies and exercises, participants create scenarios such as airline start-up, growth, consolidation and mergers.
  • Scenarios are processed through the software to simulate the actual effect, taking the actions of competing teams into consideration.

Who should attend?

This course is recommended for:

  • Mid to senior level management
  • Attendees from original Airline Management Integration: Air Mercury course
  • Senior managers in related fields seeking to understand aviation industry challenges

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Switzerland, Geneva Jun 08 - 12 Jun, 2015
(Convert Currency)

+41.22.770.2565, +41.79.735.1062

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