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Airport Strategic Management - Singapore

By: International Air Transport Association (IATA)

Singapore

30 Nov - 11 Dec, 2015  12 days

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The lessons and exercises in this course will develop your skills to:

  • Formulate airport performance objectives and plan the activities used to achieve them
  • Manage your staff, resources, facilities and technology with a focus on attaining strategic goals
  • Align your marketing, financial management, and customer service activities to your strategic goals
  • Ensure sustainable quality and compliance across an airport’s business and operations, using quality as a key driver for change
  • Conduct on going evaluation and benchmarking exercises to measure the success of your strategic activities
  • Oversee expansion, funding and investor relations with a long-term focus

Course content

  • Strategic management tools
  • Quality management and benchmarking
  • Performance measurement: balanced scorecard
  • Organizational structure and strategic goals
  • Master planning
  • Business management
  • Financial management
  • Management models and outsourcing
  • Managing risks and changes in air transport industry
  • Talent management
  • Information technology
  • Marketing management
  • Airport marketing principles
  • Business-to-business (B2B) and business-to-consumer (B2C) relations
  • Pricing strategies
  • Positioning
  • Airport business background
  • Airports within air transport system
  • The airport business environment
  • Airport economics and business concepts

Who should attend

  • Airport managers
  • Air transport professionals taking on leadership positions
  • Airport authority representatives

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in: Airport Strategic Management Diploma

Singapore Nov 30 - 11 Dec, 2015
$4,270.00
(Convert Currency)

+41.22.770.2565, +41.79.735.1062