This course is ideally suited for marketing professionals who want to remain in the cutting edge of marketing. This programme focuses on the practical aspects of managing a digital marketing strategy within your organisation. In order to achieve competitive advantage both nationally and globally; as well as expand outreach and awareness - an understanding and application of digital marketing is imperative.
Who Should Attend?
Marketing managers, consultants and specialists looking to expand their capacity in the area of digital marketing
Key Course Highlights
- Get a practical understanding of concepts that underpin digital marketing
- Develop and implement a digital marketing strategy
- Research and understand consumer behaviour in the digital economy
- Understand the domestic and international market place whilst monitoring digital trends