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Professional Selling: the Foundation Skills

By: Tom Associates  

Lagos State, Nigeria

19 - 21 Oct, 2015  3 days

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This is a course to expose participants to:

  • How a business attains top-of-the-mind visibility in trade and outlets
  • How to push feverishly to maximize volume sales and achieve the organization’s objectives
  • How sales efforts grow market share
  • Merchandising techniques that ensure the brands are available and effectively presented on shelf for purchase:
  • Maximizing on-shelf availability and product visibility
  • Effective product placement
  • Adequate stocking at all times

Specific Competencies to which the Trainees will be exposed:

  • Initiate more outlet contacts and form strong relationships
  • Techniques of analyzing what, when, and under what conditions customers and consumers buy
  • Sales promotion tactics and offers that build up volume transactions
  • How to influence wholesalers and owners of retail outlets by building value that encourages them to believe in the organization’s brands.
  • How to effectively manage resistance from difficult prospects so as to make successful sales
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Oct 19 - 21 Oct, 2015
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