Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Mastering Digital and Social Media Marketing

By: Tom Associates Training  

Lagos State, Nigeria

20 - 22 Jan, 2016  3 days

Follow Event

  

NGN 115,500

This training seminar will discuss the following.

DAY ONE

  • The Digital Marketing Platform
  • What really is digital marketing?
  • Digital marketing vs Traditional marketing
  • Recent trends in the global business and marketing world
  • The components of Digital Marketing
  • Having a strategy
  • Defining your audience
  • Matching your audience and your strategy (Optimization)
  • Selecting your digital tools
  • Social media marketing
  • Measuring results and making continuous changes
  • Building a lasting and profitable relationship with your audience
  • Going from good to great: having a cult following.

DAY TWO

  • Social Media Marketing
  • Social Media fundamentals
  • What really is social media?
  • How did the social media come about?
  • How does the social media work?
  • What are the current global trends for businesses?
  • Facebook
  • What really is Facebook?
  • How big and effective is Facebook marketing?
  • Why your company needs to be present and active on Facebook
  • Marketing as against just placing adverts on Facebook
  • Advanced Facebook marketing techniques
  • Measuring your ROI
  • Interesting Case Studies
  • LinkedIn
  • The Facebook exclusively for professionals and companies.
  • How big and rewarding is LinkedIn marketing?
  • Why your company needs to be present and active on LinkedIn
  • Marketing strategy on LinkedIn
  • Best practices for effective brand building on LinkedIn
  • Measuring your ROI
  • Interesting Case Studies
  • Twitter
  • Demystifying Twitter
  • Introducing Twitter for business
  • Finding out if Twitter will benefit you or not
  • Setting up a proper marketing campaign on Twitter
  • Measuring RO

DAY THREE

  • Google, Search Engine Optimization and Email Marketing
  • Google Adwords
  • What is Google Adwords
  • Understanding how it works
  • Why you need to have your company adverts on Google
  • Free Google training for businesses and marketers
  • Search Engine Optimization (SEO)
  • Tracking your companies digital footprint
  • Getting into the face of those who need your services/products
  • White Hat vs Black Hat SEO
  • Measuring ROI.
  • Email marketing
  • Understanding what email marketing is
  • Available platforms businesses use
  • Mailchimp
  • Aweber
  • Constant Contact
  • Madmini
  • Tying it all together as one Strategy
  • Fitting everything together
  • A/B campaign segment testing
  • More case studies.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Jan 20 - 22 Jan, 2016
NGN 115,500.00(VAT Inclusive)
(Convert Currency)

08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Managing the Millennials and the Generation Divide Evolving in the Workplace Managing the Millennials and the Generation Divide Evolving in the Workplace

, 05 - 05 Mar, 2018 

2018-03-05 12:03:00
Lagos State, Nigeria

Tom Associates Training

As older workers in the workforce mingle with younger workers, the work environment gets filled with varying perspectives and experiences. There certainly are benefits of such a variety in the ...

Building Trust and Inspiring Followers - Small Behaviours that Create Positive Change Building Trust and Inspiring Followers - Small Behaviours that Create Positive Change

3 days, 17 - 19 Jan, 2018 

2018-01-17 12:01:00
Lagos State, Nigeria

Tom Associates Training

This course is relevant mostly when the leadership faces among the followers problems of: change resistance lower morale lack of real effort. Then it's the time the leader must tap into the ...

Intermediate Excel for Financial and Business Analysis Intermediate Excel for Financial and Business Analysis

3 days, 13 - 15 Dec, 2017 

2017-12-13 12:12:00
Lagos State, Nigeria

Tom Associates Training

This intermediate course is to make participants understand some critical functions and their usages in MS Excel. It starts with Data Manipulations, and goes on to Formatting and Displaying ...

Advanced Strategic Warehousing and Stores Management Advanced Strategic Warehousing and Stores Management

3 days, 13 - 15 Dec, 2017 

2017-12-13 12:12:00
Lagos State, Nigeria

Tom Associates Training

This Advanced Strategic Warehousing and Stores Management will discuss the following Course Objectives Efficient warehouse operations do the following: Provide timely customer service Keep track of ...