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Effective Marketing Communication

By: London Management Centre

United Kingdom

07 - 11 Mar, 2016  5 days

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GBP 3,583

All organizations, large or small, public, private or governmental need to communicate with a range of stakeholders. This course will provide participants with knowledge and tools to develop an effective marketing communication strategy. It will also examine issues related to ethics, corporate social responsibility and industry controls that limit modern marketing communication.

Who should attend?

This practical course is designed for marketing managers and all those who are involved in the decision making process of the organizational marketing communication.

  • Fundamentals of marketing communication
  • The role of marketing communication
  • Effectiveness of promotional tools
  • Communication differences
  • Marketing communication at Work
  • Understanding how customers process information
  • Customer decision-making process
  • Customer perceived risk
  • Strategy and marketing communication
  • The impact of technology on marketing communication
  • Strategies and Planning
  • Integrated marketing communication
  • Developing marketing communication plan
  • Objectives and positioning
  • The strategic role of branding
  • Financial resources
  • Evaluating marketing communication
  • Advertising and strategy
  • Advertising messages and creative approaches
  • On-line and interactive media
  • Traditional media
  • Marketing communication for a specific audience
  • Key variables affective international marketing communication
  • B2B communication
  • Internal Marketing communication
London Management Centre, 92 Seymour Pl, Marylebone, London W1H 2NJ Mar 07 - 11 Mar, 2016
GBP 3,583.00
(Convert Currency)

+44 (20) 7724 6007