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Public Relations and Press Management

By: Budding Heights Development Company

Lagos State, Nigeria

25 - 27 Nov, 2015  3 days

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NGN 100,000

Delegates who participate on this course will discover what public relations really is, how to create your own public relations plan, define your key messages, learn techniques for successful idea generation, how to write a press release, gain press release samples and templates, evaluate your PR and much more.

Learning Objectives:

  • Fundamentals of the PR process and PR strategy
  • 9 stages of effective PR Planning
  • How to understand your current positioning
  • Selecting target media
  • Idea Generation

Course Features:

  • Understanding what journalists want
  • Building relationships with particular publications/programme makers
  • Knowing when to refer journalists to colleagues and/or the public relations company
  • Preparing for major in-house stories
  • Responding to industry-wide news and issues
  • Honesty, on and off the record comments
Best Western Starfire Hotel, 128 Joel Ogunnaike Street, GRA Ikeja, Lagos Nov 25 - 27 Nov, 2015
NGN 100,000.00
(Convert Currency)

+234-8104951079, +234-7018817970