Tomorrow's leading companies will succeed not by battling competitors but by creating new uncontested market space.
This training course is designed to provide participants with the tools and techniques necessary to effectively formulate, implement and monitor a strategic growth plan. It will examine reasons for profitability and restrictions that occur in industries, as they compete within their established marketplaces for market share.
Who should attend?
This practical course is designed for senior managers, executives and directors who are actively involved in business planning. It is also aimed at those who are interested in exploring new marketing strategies and approaches.
The formal structured business planning process
- Assessing advantages of the formal planning system
- Engaging in an interactive strategy development workshop and presentation
Planning staff roles
- Understanding the role and benefits of strategic programmers
- Utilising strategy finders
Continuous business improvements
- Prioritising strategies permeating the enterprise
Strategic direction and guiding priorities
- Organic growth
- Considering diversification opportunities
- Developing strategies for integration and specialisation
The perils of growth
- Determining future profitability
The rising imperative of creating new market space
- Expanding existing industry boundaries
- Assessing profit opportunities of new markets
Practical frameworks for capturing new markets
New industries of recent times
- Analysing business launches of leading companies
- Leading edge companies with declining performance
- Value innovation as a cornerstone of business
Formulating and executing new market strategies
- Maximising opportunities in a new market
Reaching beyond existing demand
- Getting the strategic sequence right
- Uncovering the blocks to buyer utility
- Being innovative in pricing models