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Managing Marketing Communications

By: Budding Heights Development Company

Lagos State, Nigeria

28 - 30 Sep, 2016  3 days

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NGN 80,000

This training explains how to align, manage and implement marketing communications in a structured way, so that the tools and messages are planned, co-ordinated and directed to achieve clearly defined objectives. It also gives delegates the opportunity to submit a communications plan six weeks after the programme and receive individual feedback from the course director.

Learning Objectives

  • Assess your organization’s current marketing communications and suggest improvements.
  • Create an effective and workable marketing communications plan.
  • Conduct the right research on which to base the plan.
  • Set clear communications objectives.
  • Construct a strategy that is in line with corporate strategy, marketing strategy and your brand.
  • Define the right target stakeholders and ensure that the right messages and propositions are communicated to them.
  • Use the most appropriate tools of communication and ensure that they are working in harmony.
  • Measure the results of your communications plan.
  • Select an agency, brief them and evaluate them.
Best Western Starfire Hotel, 128 Joel Ogunnaike Street, GRA Ikeja, Lagos Sep 28 - 30 Sep, 2016
NGN 80,000.00
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+234 810 495 1079, +234 701 881 7970