Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Key Account Development and Management

By: Impact Training and Management Consulting Limited  

Lagos State, Nigeria

11 - 12 Feb, 2016  2 day

Follow Event

  

NGN 87,500

As your key accounts are your competitor’s prospects, you must pay particular attention to nurturing, growing and retaining these valuable relationships. This programme offers an insight into the key strategic and operational roles as well as the marketing principles that will enable participants to understand the importance of getting the strategy right and building profitable business relationships with key accounts.

Learning Objectives

Participants will:

  • Understand the role of the key account manager
  • Build and maintain the ladder of goodwill
  • Plan and implement account penetration strategies
  • Manage relationships with buyers
  • Prepare and present winning proposals
  • Acquire win-win negotiation skills

Learning Contents

  • The role and responsibilities of key account manager
  • Motivating the customer
  • The ladder of relationship
  • Account development process
  • Strategic Planning
  • Implementation, and account penetration strategies
  • Developing your value proposition
  • Customer loyalty
  • Achieving “Trusted Advisor” status
  • Managing complaints
  • Writing and presenting Winning proposals
  • Handling meeting with clients
  • Negotiating Strategies
  • Financial aspect of selling
  • Case studies and syndicate exercises
  • Managing different types of people

Who Should Attend

Executives, Managers, Officers and Entrepreneurs

10, Obokun Street, Off Coker Road, Ilupeju, Lagos, Nigeria Feb 11 - 12 Feb, 2016
NGN 87,500.00
(Convert Currency)

08023060462

Related Courses
Human Resources Performance Metrics Course Human Resources Performance Metrics Course

, 16 - 16 Mar, 2018 

2018-03-16 12:03:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

This course provides HR practitioners with the tools to enable them report in quantitative terms the cost effectiveness of HR activities such as recruitment, training and development, compensation. ...

Contract and Procurement Management Course Contract and Procurement Management Course

3 days, 12 - 14 Mar, 2018 

2018-03-12 12:03:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

As competitive pressure intensifies, efficient and effective procurement of goods and services could make the difference between success and failure of the organization to manage costs. Procurement ...

Aggressive Market Penetration Course Aggressive Market Penetration Course

3 days, 12 - 14 Mar, 2018 

2018-03-12 12:03:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

This special three-day programme is designed to stimulate both new and the more experienced sales people, so that they can have cutting-edge skills to improve sales, performance and dominate their ...

Working with Emotional Intelligence Course Working with Emotional Intelligence Course

2 day, 15 - 16 Mar, 2018 

2018-03-15 12:03:00
Lagos State, Nigeria

Impact Training and Management Consulting Limited

This course will enable participants acquire the techniques of emotional intelligence and the benefits of using it. Employees are now being judged not just by how smart they are, but also how well ...