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Workshop on Product Promotion in Small and Medium Enterprises (SME 615)

By: Administrative Staff College of Nigeria (ASCON)  

Lagos State, Nigeria

05 - 09 Dec, 2016  5 days

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NGN 60,000

At the end of the workshop, participants should be able to:

  • Discuss the nature of products
  • Explain the concept of product promotion
  • Explore the channels of product distribution
  • Mention goals of product promotion
  • Describe strategies for product promotion in Small and Medium Enterprises
  • Evaluate product promotion in Small and Medium Enterprises.

Workshop Contents

They include among others, the following:

  • The Nature of Product
  • Channels of Distribution of Product
  • The Nature of Market
  • Overview of Product Promotion
  • Objectives of Product Promotion
  • Promotion Strategies/Mix
  • Syndicate Exercise.

Target Audience

Middle and senior officers in public and private sectors of the economy.

Methodology: Lecturette, Power Point Presentation, Discussion and Syndicate Exercises.

ASCON Complex, Topo, Badagry Dec 05 - 09 Dec, 2016
NGN 60,000.00(Per Participant)
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