This training course is about the social relationship between marketing and politics. Social and political marketing is the concept of entities and politicians marketing themselves through various marketing methods similar to that of business marketing. The course will discuss unique characteristics as well as evaluate the pitfalls and benefits of specific political marketing techniques.
At the end of course, participants shall be able to:
- Learn the basic concepts of marketing
- Understand how marketing ties into political initiatives as expressed by citizens, advertisers, and politicians.
- Review the evolution of social and political marketing through examples around the world.
For elected politicians, staff working in and for political parties, government staff and advisers, council staff and councilors, NGOs and candidates who want to understand how to use marketing to achieve their goals.