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Social and Political Marketing

By: National Institute of Marketing of Nigeria

Cross River State, Nigeria

15 - 16 Jun, 2016  2 day

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NGN 85,000

This training course is about the social relationship between marketing and politics. Social and political marketing is the concept of entities and politicians marketing themselves through various marketing methods similar to that of business marketing. The course will discuss unique characteristics as well as evaluate the pitfalls and benefits of specific political marketing techniques.

Course Objectives

At the end of course, participants shall be able to:

  • Learn the basic concepts of marketing
  • Understand how marketing ties into political initiatives as expressed by citizens, advertisers, and politicians.
  • Review the evolution of social and political marketing through examples around the world.

Target Audience

For elected politicians, staff working in and for political parties, government staff and advisers, council staff and councilors, NGOs and candidates who want to understand how to use marketing to achieve their goals.

Tinapa Resort, Calabar Jun 15 - 16 Jun, 2016
NGN 85,000.00
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