Knowledge of competitors’ activities is a fundamental part of strategic marketing planning, it enables organizations to evaluate the strengths and weaknesses of competitors and thus, take better informed decisions on how to counter competitors’ threats and better satisfy customers.
At the end of the course participants will be able to:
- Understand why competitors’ intelligence is a veritable tool
- Know how to go about gathering information on competitors and customers
- Effectively apply the findings and insights from intelligence gathering
Business managers, national sales managers, marketing and marketing research managers, commercial managers etc.