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Competitors Intelligence and Consumer Insight

By: Administrative Staff College of Nigeria (ASCON)  

Rivers State, Nigeria

28 - 29 Jun, 2016  2 day

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NGN 75,000

Knowledge of competitors’ activities is a fundamental part of strategic marketing planning, it enables organizations to evaluate the strengths and weaknesses of competitors and thus, take better informed decisions on how to counter competitors’ threats and better satisfy customers.

Course Objectives

At the end of the course participants will be able to:

  • Understand why competitors’ intelligence is a veritable tool
  • Know how to go about gathering information on competitors and customers
  • Effectively apply the findings and insights from intelligence gathering

Target Audience

Business managers, national sales managers, marketing and marketing research managers, commercial managers etc.

Beverly Hill Hotel, Port Harcourt Jun 28 - 29 Jun, 2016
NGN 75,000.00
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