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Customers Driven Marketing Communications and Media Planning

By: National Institute of Marketing of Nigeria

Oyo State, Nigeria

20 - 21 Jul, 2016  2 day

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NGN 80,000

Delivering the right message to the right audience at the right time using the right media is critical to communicating a company’s offer. Integrated marketing communication offers participants the skills required to apply promo tools to achieving organizational objectives

Course Objectives

At the end of the course participants will be able to:

  • Understand the role of integrated marketing communication in the marketing mix elements
  • Develop an effective communication plan
  • Select and execute appropriate media options

Target Audience

For advertising managers, communication managers, marketing managers, media managers

Premier Hotel, Ibadan Jul 20 - 21 Jul, 2016
NGN 80,000.00
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