This is an intensive seminar that provides marketing practitioners an interactive environment that enables in depth thinking and practical learning on the fundamentals of brand building. It provides a strong brand foundation from product development to customer acquisition to product advocacy.
At the end of the course participants will be able to:
- Grasp an overview of the branding process from strategy to identity development
- Explore how to work in a lean and agile way to create a killer brand strategy
- Put the best practices and lessons learned into action with an execution of a strategic brand brief.
For brand managers who want to tune up their expertise, .business owners and managers who wish to learn brand building and new marketing team who want to move into brand building functions with a proper mindset.