This career development training course is designed to show how marketing concepts and principles such as market segmentation, targeting and positioning, the marketing mix, marketing planning and control are used to market tourism and hospitality products.
At the end of the programme, participants will be able to:
- Demonstrate wider understanding of and proficiency in the tourism and hospitality industry area.
- Apply practical knowledge and demonstrate specific competence in the complementary sectors of tourism and hospitality sectors.
- To build personal and team confidence in performing the marketing function
- Develop and apply personal professional skills to enhance leadership and management skills for the tourism and hospitality industry
For owners, consultants and practitioners in tourism and hospitality sector.