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Smart Business Decisions: The Power of Data Analysis

By: Lagos Business School   

Lagos State, Nigeria

18 - 22 Apr, 2016  5 days

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NGN 375,000

In the competitive global economy, companies face the challenge of evolving strategies and practices to compete effectively. With the increasing trend of economic globalization and the high level of business uncertainties, organizations are now faced with the challenge of coming up with high quality decision making systems. A generally acknowledged challenge in Nigeria is the lack of reliable sources of information for decision makers. This inadequacy provides a compelling reason for organizations to evolve efficient and effective strategies to source and use data to generate information for high quality decision making.

This  training seminar provides participants with an opportunity to acquire the necessary skills to enable them serve as catalysts for high quality fact-driven decision making. A good understanding of the business environment under which a firm operates is a necessary condition for evolving and implementing effective strategic initiatives in any enterprise. This seminar will enhance managers’ ability to make intelligent decisions in the face of uncertainty. It introduces decision-making best practices to managers ranging from simple descriptive analysis, associative analysis, to business intelligence. It provides a good understanding of the techniques required to plan and execute various types of data Smart Business Decisions: the Power of Data Analysis


Business Decisions and the Statistical Process

  • Business Uncertainties and Decision Making Process
  • Statistical Process and Description of Data
  • Graphical Exploration of Data
  • Use of Software for Data Analysis
  • Ethical Considerations in Data Analysis
  • Measures of Business Profitability

Data: Looking Beyond the Obvious

  • Sampling and Data Collection
  • Comparing Groups
  • Statistical Inferences and Testing of Hypotheses
  • Correlation and Simple Linear Regression

Associative and Predictive Analysis

  • Model Building: Multiple Linear Regressions
  • Demand Forecasting
  • Data Mining and Business Intelligence

Planning and Executing Data Studies

  • Design of Business Studies
  • Conjoint Analysis
  • Preparation and Effective Presentation of Reports


  • Market Research Process
  • Customer Satisfaction Studies
  • Gathering and Interpreting Economic Data

Target Audience

The programme is designed to benefit three key groups:

  • Middle to senior-level managers in both private and public sector organizations whose roles require a good understanding of data-driven decision making
  • Business analysts and strategy advisors whose job is to source and analyze business data and recommend the best available options to enhance the performance of their organization
  • Marketing and product team leads who would like to learn about how best to read market trends and use it to drive business operations
Lagos Business School (LBS), Km 22, Lekki - Epe Expressway, Ajah, Lagos. Apr 18 - 22 Apr, 2016
NGN 375,000.00
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08025014623 - 4, 014546788