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Airport Route Development and Commercial Management

By: International Air Transport Association (IATA)


27 Jun - 01 Jul, 2016  5 days

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USD 3,700

The airport business model is undergoing a massive transformation as airports around the world are becoming privatized, self-financed entities. Today’s airports must aggressively develop their profit centers in order to finance their infrastructure development – at an estimated cost of US$350 billion over the next decade - without affecting profitability.

This training course will teach you how to design and implement a development strategy for two key revenue generators, routes, and commercial management. Through exercises, you will learn how to determine the right mix of aeronautical and non-aeronautical services being offered to satisfy the customers, airlines and bottom line of any airport.

What you will learn

This course gives you the tools to:

  • Determine your airport’s position in the competitive airport landscape
  • Design and implement an effective route development strategy
  • Formulate a comprehensive commercial strategy to boost non-aeronautical revenue
  • Find synergies between your aeronautical and non-aeronautical profit sources
  • Evaluate new and alternative revenue streams

Course Content

  • Airport business environment and economics
  • Business and commercial marketing strategy
  • Differentiation in route development
  • Redefining the commercial consumer strategy
  • Selecting the optimal commercial product mix
  • Property management and other non-aeronautical revenue streams
  • Marketing intelligent investments
  • Commercial management structure

Who Should Attend?

  • Airport managers and consultants
  • Airport operations managers and consultants
  • Airlines affected by airport privatization

Prerequisites: Good knowledge of airport business and operations is recommended

Certificate Awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Singapore Jun 27 - 01 Jul, 2016
USD 3,700.00(Non-Member)
USD 3,145.00(Member)
USD 2,590.00(Developing Nations)
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+41.22.770.2565, +41.79.735.1062

Early bird discount- Register before Mar 27, 2016 to save 20% off your price category