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Marketing and Public Relations in Educational Settings

By: HRODC Postgraduate Training Institute

Italy

19 - 30 Jun, 2017  12 days

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GBP 10,000

 By the conclusion of the specified learning and development activities, delegates will be able to demonstrate a heightened understanding of the following concepts and issues:

  • Defining marketing
  • The marketing process
  • Classical marketing philosophies: marketing management
  • The applicability of the marketing mix to educational settings
  • From 4ps to 5ps: marketing mix extension
  • Educational products and services
  • Pricing educational products and services
  • Promoting educational products and services
  • Placing or distributing educational products and services: accessibility
  • People focus in educational products and services: relationship management
  • Market segmentation
  • Target marketing
  • Demand management
  • Building client relationships
  • Client perceived value
  • Client satisfaction
  • Client relationships
  • Partner relationship marketing
  • Client equity
  • Choosing a value proposition
  • Value delivery network
  • Client-driven marketing strategy
  • Planning marketing
  • Creating client value
  • Market segmentation and targeting
  • Managing the marketing effort
  • Marketing implementation
  • Marketing department organisation
  • Marketing control process
  • The promotion mix
  • Integrate marketing communications
  • Shaping the overall promotion mix
  • Promotion mix strategies
  • Push strategy
  • Pull strategy
  • Advertising
  • Major advertising decisions
  • Evaluating advertising and return on advertising investment
  • Other advertising considerations
  • Public relations department
  • Direct marketing
  • The new marketing model
  • Growth and benefits of direct marketing
  • Client databases and direct marketing
  • Forms of direct marketing
  • Online marketing
  • Global marketing today
  • Looking at the global marketing environment
  • Deciding whether to go global
  • Deciding which markets to enter
  • Deciding how to enter the market
  • Deciding on the global marketing programme
  • Analysing and strategizing in line with current and predicted external environmental contexts: the political context
  • The economic context
  • The social context
  • The technological context
  • The environmental context
  • The legal context
  • Enhanced marketing in education settings beyond benchmarking: developing the best product or service
  • Developing an award-winning marketing team; marketing goals, objectives and strategies
  • Smarter goals
  • Analysing the institution’s internal and external environments: strengths, weaknesses, opportunities and threats (swot) analysis
  • Identifying and exploiting prominent strength
  • Identifying and eliminating prevalent weaknesses
  • Identifying exploiting external environmental opportunities
  • Identifying and circumventing external environmental threats
Milan, Italy Jun 19 - 30 Jun, 2017
GBP 10,000.00(The course cost does not include living accommodation. However, delegates are treated with the following: Continuous snacks throughout the Event Days; Hot Lunch on Event Days; City Tour; Hand-outs; Stationery. We offer very attractive discount for groups)
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+44 7736147507; +44 1902 763607; +44 2071935906; +

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