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Strategy and Strategic Planning

By: GLOMACS Training and Consultancy


09 - 13 Jan, 2017  5 days

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USD 5,500

All managers need to understand the major changes that are taking place in markets, technologies, competition and risk - plus the over-arching influence of globalization. That is why an understanding of business strategy is vital to all managers in all sectors of business.

Strategy and strategic planning are the activities that enable managers to create tomorrow’s organization out of today’s organization. To achieve this, a strategic planning team must understand how to use all the resources available to the organization in such a way as to (a) cope with continuous development of the business environment, (b) secure competitive performance through effective analysis and planning, (c) prioritize change, and (d) implement the activities that form the strategic plan.

This course will highlight:

  • Learning how to apply leading-edge thinking in strategic analysis/planning
  • Evaluating the choices faced by any organization in developing the future
  • Producing a strategic plan that serves as a road map for action
  • Understanding best practice in implementation
  • Designing an effective linkage between strategic management and operational management


At the end of this course you will learn to:

  • Leverage the value of strategy and strategic planning
  • Break the process down step-by-step, providing a toolkit for each stage
  • Analyze options and synthesize information into an actionable strategic plan
  • Take advantage of the opportunities of globalization
  • Lead effective change within your part of your organization

Training Methodology

The training process is based on a carefully planned combination of highly focused tutor input, using a balanced set of state-of-the-art learning mechanisms. The emphasis will be on studying real organizations making major strategic decisions. Above all, the principles and approaches to strategy and strategic management will be illustrated by reference to real-life organizations in which the course leader has been personally involved.

We will use the following training methods:

  • Presentations by the course leader, including case examples
  • Group work on case studies based on analysis, interaction and discussion
  • Presentations by subject experts on aspects of strategy, strategic planning and organizational change
  • Highly focused problem-solving exercises, including “outside the box” thinking
  • Creative sessions on specific topics selected by the delegates

Organizational Impact

In sending delegates to this course, the organization will gain the following benefits:

  • Better decision-making and time/resource allocation - leading to better organizational performance
  • Introduction of strategic thinking into all levels of the organization
  • Top management having more confidence in the ability and judgment of its operating managers
  • A better general appreciation of the rationale and content of forward planning
  • Improved perspectives on the extent and direction of change required for success
  • More effective programme and project implementation by managers

Personal Impact

In attending this course, delegates will acquire the following skills and competencies:

  • Improved career flexibility and prospects
  • Accelerated thinking speed and problem resolution for all difficult decisions
  • Detailed understanding of the impact of operational specialization on business strategy
  • Improved team working capabilities in analyzing and solving strategic problems
  • Innovative approaches in ensuring the most effective impact of individual specializations
  • Greater team motivation and personal effectiveness in planning and implementation

Who Should Attend?

This course is designed for experienced professionals from any industry and any specialization who wish to develop a broader appreciation of business issues and their personal roles. The course is appropriate for participants from a wide background who wish to learn about strategy and strategic planning.

In the past, our delegates have included the following:

  • Specialists in marketing and business development
  • Experienced managers/leaders in finance and accounting
  • Specialists in production and operations management
  • Scientists in research and development
  • Logistics and distribution specialists

Seminar Outline


  • Strategic Thinking and Business Analysis
  • Definitions of strategy and strategic planning?
  • Why are strategy and strategic planning important?
  • Understanding the main frameworks for strategic analysis
  • Strategic planning in public sector organizations
  • External analysis - understanding and analyzing business attractiveness
  • Analyzing customers and benchmarking your own strategic position
  • How attractive is the game that we have chosen to play?


  • Internal Analysis and Fusion into Strategic Choice
  • The interface and balance of external and internal analysis
  • Internal analysis: financial
  • Internal analysis: non-financial
  • The concept and practicalities of the “balanced scorecard”
  • Diagnosing and analyzing strategic problems and opportunities
  • Fusion of analysis into strategic choices - SWOT and the strategy matrix
  • How well are we playing the game that we have chosen to play?


  • Strategic Plans and the Relevance of Alliances and Joint Ventures
  • Review of the tools used so far
  • The content of a strategy: avoiding “paralysis by analysis”
  • Putting a strategic plan together – the 5-page framework
  • A real-life example of a business strategy/strategic plan
  • Strategies for alliances and joint ventures
  • Management of alliances and joint ventures
  • Examples of best practice in alliances and joint ventures


  • Global Strategy, Team building and the Management of Internal Communication
  • The essence of globalization and global strategy
  • Globalization - the strategic dimension
  • Globalization - the organizational dimension
  • Globalization - the human dimension
  • How to build and manage a strategic planning team
  • Communicating strategy through the organization
  • Gaining your team’s commitment and buy-in to the strategy


  • Strategic Implementation and Getting the Value out of Strategy
  • Alignment of strategy, culture, structure and people
  • Effective execution - converting strategic analysis and planning into action
  • Aligning and linking strategy with operational objectives
  • Implementation - getting practical things done
  • Creating tomorrow’s organization out of today’s organization
  • Strategic planning at a personal level
  • Overview - the complete strategy process

Summary and conclusions

 The corporate and individual value of strategic planning

Kuala Lumpur, Malaysia Jan 09 - 13 Jan, 2017
USD 5,500.00
(Convert Currency)


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