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Starting Your New Business Course : Develop All You Need in 2 Days

By: Tom Associates  

Lagos State, Nigeria

26 - 27 Mar, 2018  2 day

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NGN 105,000

Starting Your New Business: Develop All You Need in 2 Days course contents


  • Problems Your Own Product/Service Will Solve
  • Features of the Product/Service
  • Your Critical Activities and Measures
  • Entry Assessment
  • Can You Make Customers Feel Better?
  • Your Passion
  • Your Economic Reality
  • Your Unfair Advantage
  • Your Success Fundamentals - the Headstarts
  • The Business Model:
  • Process Infrastructure focus
  • Customer Relationship focus
  • Innovation focus
  • Product/Service Design:
  • "pain-killers" design
  • "good-to-have" design
  • "never-experienced" design
  • "custom-made" design
  • Product/Service Value:
  • functional
  • emotional
  • life-changing
  • Paths to the Customer Segments


  • Your Marketing Pursuit:
  • Innovation focus
  • aggressive
  • genteel
  • current competence levels
  • The Pricing of Your Product/Service Categories:
  • staple
  • expandable
  • The Cost Structure:
  • fixed assets
  • variable assets
  • Who Has Your Money?
  • Funding Your Future:
  • Turnover
  • Gross margin
  • Fortress balance sheet
  • Random Walk through the Processes
  • Marketing Communications Plan
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Mar 26 - 27 Mar, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 105,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
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