Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Guides to Trade Marketing Methods, Tools and Strategie Courses

By: Tom Associates  

State, Nigeria

18 - 20 Apr, 2018  3 days

Follow Event

  

NGN 125,000

This is the discipline of marketing that relates to manufacturers increasing the demand at wholesaler or distributor, as well as retailer levels without disrupting brand management activities at the consumer level. It works well as a strategic alliance between manufacturers and distributors. Both parties develop joint activities of advertising, promotion and merchandising in the point of sales, with the final objective of increasing the demand from the end user.

Course Contents

DAY ONE

  • Requirements of Channel Balance (especially geographically)
  • The Need for New Channels
  • The Battles of Manufacturers for Channels Control:
    • the battle for precedence
    • the battle for credibility
    • the battle for shelf space
  • Critical Business Issues for FMCGs:
    • Media fragmentation
    • Advent of Category (beyond Product) Management
    • Retail consolidation - the growing significance of malls in urban       centres
  • Management of Sales Chain Partners
    • what a Wholesaler does
    • what a Distributor does
    • what a Retailer does

DAY TWO

  • Creating Trade Marketing Strategy
    • Research for shopper behaviours
    • Work on effective branding
    • Proposition channel partners
    • Public Relations and Advertising agenda
  • Ways to Create Buzz for Market Attention
    • contending with busy audience diverse agenda
    • coping with Channel Partners diverse agenda
  • Methods of Trade Marketing
    • Trade Shows
    • Road Shows
    • Promotions
    • Digital Marketing - emails, social media, etc
    • Win-Win Relationships
    • Advertisements
  • Tools of Trade Marketing
    • Display boards
    • Kiosks
    • Banners
    • Posters, brochures, flyers, P.O.S. items

DAY THREE

  • Benefits to Target
    • Channel Partners promote your product more
    • Supply chain levels support your product supply to meet demand
    • Volume sales to promote cash flow and profitability
    • Bring up new market relationships
    • Opportunities for up-selling and cross-selling other products.
  • Challenges
    • Clever approaches to trade marketing that delivers
    • Effectiveness of merchandising
    • Discounts and margins
  • The mainstream marketing skills that support Trade Marketing
    • Strong understanding of the market
    • Effective USP
    • Consistent brand message
    • Clever communications copy.
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Apr 18 - 20 Apr, 2018

Registration: 08:30:am - 09:00:am

Class Session: 09:00:am - 04:00:am

NGN 125,000.00
(Convert Currency)

Mr Abiodun Toki 08033019120

Discount of 5% to 3-4 participants from same organization. Discount of 10% to 5 or more participants from same organization.
Related Courses
Succeeding in Outlet Sales and Management Succeeding in Outlet Sales and Management

2 day, 29 - 30 Nov, 2018 

2018-11-29 12:11:00
Lagos State, Nigeria

Tom Associates

This Succeeding in Outlet Sales and Management training course will discuss the following: Course Contents Day One Filling Orders Handling from wholesalers and distributors Monitoring distributors ...

Aggressive Market Penetration Training: Battles for Market Share Aggressive Market Penetration Training: Battles for Market Share

5 days, 15 - 19 Oct, 2018 

2018-10-15 12:10:00
Lagos State, Nigeria

Tom Associates

A four-day sales and marketing training on intense and offensive market drive.  With speed, the sales and marketing persons must: Generate awareness for the company’s products Achieve ...

Converting Invested Asset into Profitable Business Outcomes Course Converting Invested Asset into Profitable Business Outcomes Course

4 days, 23 - 26 Sep, 2018 

2018-09-23 12:09:00
Lagos State, Nigeria

Tom Associates

This training teaches the practical paths to shareholder value. It is always easy to say shareholder value is important, but experience is that it is not so easy to make it influence the decisions ...

Operational Excellence Practices for Work Efficiency and Reduced Cost Training Operational Excellence Practices for Work Efficiency and Reduced Cost Training

3 days, 17 - 19 Oct, 2018 

2018-10-17 12:10:00
Lagos State, Nigeria

Tom Associates

Operational Excellence (or Lean business-thinking) as a business practice will help to eliminate waste and create, retain and sustain wealth for the business. Benefits of Operational Excellence ...