Competitive Intelligence Master Class Course

Competitive Intelligence Master Class Course is a program structured to equip participants with tools to collate, analyze, and apply information about products, domain constituents, customers, and competitors for short term and long term strategic planning needs of an organization.

Organizations and organizational units increasingly employ competitive intelligence (CI) to support decision-making, management, and to build and sustain competitive advantages.

As the formal practice of CI has grown in adoption and sophistication, information professionals are often charged with intelligence-related responsibilities. This course examines competitive intelligence models, functions and practices; the roles of information professionals in CI, and the management of CI