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Customer Relationship and Marketing Skills Management Workshop

By: Alpha Partners

Lagos State, Nigeria

11 - 14 Dec, 2018  4 days

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NGN 120,000

Good customer services can be considered as the big differentiator between firms.  While products are often similar and can anyway be easily duplicated, good customer service is a holistic system, requiring a sustaining organization- wide effort, driven by the top and permeating all aspects of the organization culture.  The resulting customer – centric organization becomes a formidable competitor whose model cannot be easily copied.  In this workshop, we look at what it takes to build a customer centric organization.

Content:

Defining and Appreciating the Customer

  • Definition of customer
  • Definition of customer service
  • The internal and external customer

Importance of the Internal Customer

  • The needs to motivate employees
  • The needs for quality employees
  • Silo mentality
  • Destroying the silos

Customer Services as a Strategic Imperative

  • The customer centric organization
  • Customer service as a strategic imperative

For Whom: Customer Service Managers and Staff, Sales Representatives, Admin Managers and Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.    

Training Methodology

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.

Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor) Opposite Adekunle BRT Bus-stop, Yaba, Lagos. Dec 11 - 14 Dec, 2018
NGN 120,000.00(The workshop fee is N120,000.00 (One Hundred and Twenty Thousand Naira) only per participant to cover workshop literature and materials, executive bag, tea/coffee, lunch, photograph and certificate.)
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Chris Onwuasigwe, FCA 08033045484

3-5 Participants – 5% Discount allowed 5 and above number of Participants – 10% Discount allowed
A distinguished team of facilitators who are eminently qualified professionals has been assembled to lead discussions in course of the workshop.
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