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Modern Public Relations and Mass Media Masterclass


United Kingdom

09 - 13 Dec, 2019  5 days

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USD 4,500

Venue: London

A Masterclass of all aspects of Public Relations, Mass Media, Public Affairs, Digital Engagement, Presentation and Communications. Delegates will learn how International Public Relations and related disciplines are evolving and how to keep up-to-date with current techniques to maintain the organisation and its reputation and relationships for steady growth, goodwill and brilliant results. Delegates will interrogate international best practice case studies and examine award-winning entries that will enable a wide understanding of options available for constantly changing environments and situations.

Who Should Attend

Management and all teams dealing with all aspects of Public Relations, Media and Communications, whether internal or external. This course is flexible in length depending on the delegate profile and takes only a maximum of 20 per course. It can be adapted for foundational, intermediate or senior professionals. If a sector focus is required, the trainer will adjust the content and case studies to suit the sector. This course can be adjusted for 1to1 sessions for top management or taught on site to PR departments during their working day.

Course Outcomes
Delegates will gain knowledge and skills to:

  • Provide the perfect roadmap to manage VIP stakeholders so that the company can speedily and effectively maintain or restore reputation and business continuity
  • Ensure understanding of global social media and news environments, to avoid becoming a negative case study
  • Focus on the essential skills and knowledge consistent with competent crisis management best practice
  • Identify critically important issues that can grow into a crisis, and how that in turn impacts reputation and shareholder confidence. How fast or slow to act can make a difference
  • Enable teams to learn how to competently manage people and resources before, during and after a crisis
  • Learn about new measurement and evaluation technology and structures
  • Combat ethics and fake media or misinformation with new Codes of Conduct
  • Ensure that vulnerable organisations, teams and management are kept safe from the media
  • Understand why being in the spotlight also brings unwelcome scrutiny and what you can do about that
  • Handle newsmakers with flexible competencies; ready with a range of effective techniques for any situation
  • Enable a team to fully understand and feed the media agenda
  • Explore the need to know what makes the media tick, and how this impacts politicians and the public
  • Understand the public affairs society in which the corporation operates and how to maximise advantage
  • Influence laws and governments in favour of the corporation’s sustainability
  • Ensure a real understanding of how to use key stakeholders to ensure a stable environment for the organisation and their decision makers
  • Make a company or corporation known, accepted and understood by millennials and how this is now an essential international brand differentiator
  • Harness the tremendous impact of connecting with millennials, for future growth and legacy
  • Enable a simple and effective relationship plan that can be maintained to bring results and brand awareness
  • Keep communications frameworks up-to-date, inform and guide leaders and modernise the organisations plans
  • Learn new international methods to generate engagement and sustainability while maintaining public interest news and feedback loops
  • Interrogate theories to deal with complex, challenging and necessary changes when dealing with cultures and nomenclature in communication
  • Build confidence with the wide range of options and decisions, by exposure to different cultures and what they did that worked
  • Consider both the risk and advantage that technology brings and its effect on service and product delivery; every internal and external message transmitted must be enhanced
  • Understand a social change in public relations and how to use technology for impact to create a pipeline of news
  • Examining where strengths lie in public speaking and presentation and understanding where they can improve

Key Course Highlights

  • Corporate Public Relations Strategies
  • Crisis, Reputation and Issues Management
  • Effective Media Relations Management
  • Effective Public Affairs Management
  • Digital Public Relations for Millennials - How PR is Evolving
  • Public Relations and Communications in a Digital World
  • Digital Mass Media Cultures
  • Impact of Technology and Social Change in Public Relations
  • Top 10 Presentation Skills and Techniques
London Dec 09 - 13 Dec, 2019
USD 4,500.00(5 days)
USD 8,500.00(10 days)
(Convert Currency)

Murphy Unuakhe 09056761232

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