Competitive Intelligence Masterclass

Competitive Intelligence Master Class Training is a program structured to equip participants with tools to collate, analyse, and apply information about products, domain constituents, customers, and competitors for short term and long-term strategic planning needs of an organization.

Organizations and organizational units increasingly employ competitive intelligence (CI) to support decision- making, management, and to build and sustain competitive advantages. As the formal practice of CI has grown in adoption and sophistication, information professionals are often charged with intelligence-related responsibilities. This course examines competitive intelligence models, functions, and practices; the roles of information professionals in CI, and the management of CI. Discussion and practice topics include intelligence ethical and legal considerations; identifying intelligence needs; intelligence project management, research methods, analysis, production, and dissemination; the uses of intelligence; intelligence sources and tools; managing the intelligence function; and the evolution of CI. A working knowledge of print and electronic business information sources is recommended.