Service Marketing Training will strive to familiarize course members with marketing principles that can be specifically applied to service businesses. This course will also provide course members a learning environment that will focus on practical applications of services marketing concepts, tools and techniques.
The course aims at providing insights to:
- Nature of services and its impact on marketing
- Consumer behavior in services
- Marketing mix for services
- Understanding service quality, its measurement and management
- Service design through marketing research and blueprinting for efficient delivery
- Internal marketing
- Using technology to enhance services
||Sep 19 - 20 Sep, 2019
We have acclaimed network of internationally certified, practical, professional, A+ rated, best-in –class facilitators with aggregate experience of over 25 years.