Promotions and Project Management Course  will combine training in marketing and promotional strategies with the skills needed to effectively plan, execute, and monitor projects aimed at launching or promoting a product, service, or campaign, essentially teaching individuals how to manage projects specifically focused on promotional activities within an organization. 

This all important training course is designed to also present the basics of project management with a focus on understanding project management terms, project selection, planning, estimating, scheduling, and earned value management. If you are new to projects or been assigned to projects and need to understand how to manage the project, this is the training course for you. This training course will also cover the highlights of quality, risk and procurement. You will leave this training course with a full understanding of what project management is and how to manage a successful project.

This training course will feature:

• Review and understanding of common project management practices.
• Hands on experience with the project charter, scope statement, and earned value management.
• Appraisal of projects using project selection techniques, project chartering and gathering requirements
• Understand project management tools and procedures that can be implemented to improve or establish formal project management methodologies

What are the Goals?

By the end of this training course, participants will be able to:

• Understand the fundamentals of project management - the ability to initiate, plan and execute basic controls for a project
• Understand the techniques of project planning and how to deliver one
• Understand how to define project success using key performance indicators and quality metrics
• Identifying risks and understanding the advantages of various types of contracts
• Understand how to control, manage and close a project to your customers satisfaction

Designed For Who

Those who are actually or potentially involved in projects

• Who might benefit from this course:
• Marketing professionals looking to take on more project-based responsibilities
• Individuals transitioning into a marketing role with project management duties
• Team members involved in launching new products or services 
• Business professionals who currently work on projects or are occasionally assigned to   work as project team members in any business work areas.
• Those who directly contribute to projects. It is ideal for candidates who are intending to start managing projects soon, need to learn project management skills quickly, or need to know how to effectively select and manage projects. 

How will this Training Course be Presented?

This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The course is highly interactive and is designed with briefings and a central project scenario as the driver for all course learning. Students will complete several elements of project work through assigned roles. Several work products will be created including a Scope statement, WBS, Risk Register, activity list, network diagram and earned value report. There will be open discussion and real-world examples with the emphasis on learning by doing.

Course Contents:

• Marketing Fundamentals:
  • Understanding target audiences
  • Market research and analysis
  • Branding and positioning
  • Marketing communication channels
  • Promotional campaign development
  • Project Management Basics:
  • Project planning and scoping
  • Work breakdown structure (WBS) 
  • Budgeting and resource allocation 
  • Project timelines and scheduling 
  • Risk management 
  • Stakeholder communication 
  • Promotional Project Management:
  • Developing launch plans for new products or services
  • Managing marketing campaigns across different channels (digital, social media, print, etc.) 
  • Budgeting for promotional activities 
  • Tracking campaign performance and metrics 
  • Adapting strategies based on campaign results

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.