Strategic Creativity and Innovation Management Course

Creativity and Innovation are key drivers of organizational success. Ensuring an enabling environment for creativity and innovation should be a major concern of result-oriented management. It is therefore the responsibility of leaders to seek and use new ideas to drive the activities of their organizations.

Content

Day 1

Introduction to Organizational Creativity

• Introduction: Understanding Creativity
• Defining creativity
• The 4 P’s
• The difference between creativity and innovation
• The Importance of Failure
• Creative Diversity
• Establishing and Building Character
• Idea Generation
• Ideation Methods
• Idea Journal
• Creative Divergence

Day 2

 Creativity Metrics

• Creativity Metrics
• Measuring Latent Creativity
• Level and Style Metrics
• Lag versus Lead Metrics
• Fostering Your Own Creativity
• Evaluating your own creative ability and potential with Your Thinking Profile: Eliminating
• Obstacles to creativity
• Exercises and techniques to boost your creative juices

Day 3

Creativity and Innovation

• What Is Creativity and Innovation?
• Creativity and Innovation: A Breakdown
• Know Your Creative Potential
• Individual Creativity
• Know Yourself
• Boost Your Creative Juices
• Get Creative
• Developing the Right Environment for Creativity
• What Does a Creative Environment Look Like?
• Build Your Creative Environment
• Creativity and Innovation in Business
• The Role of Creativity and Innovation in Business
• The Birth of the Four Seasons: A Case Study
• Creativity and Innovation at Work
• Why the workplace needs creativity
• Evaluate your workplace’s creative approach and opportunities
• Elements that support a creative work environment
• Deliberate creativity at work: innovation teams and integrating creativity into the strategic plan

Day 4

 Creativity and Problem Solving

• How does Creativity relate to Problem Solving?
• Problem-Solving Models
• Phase One
• Phase Two
• Phase Three
• Defining the Problem
• Problem Identification
• Eight Essentials to Defining a Problem
• Tie It All Together
• Using the Power of Eight

Day 5

Creative Techniques

• The RAP Model
• The Shoe Swap Technique
• Walk A Mile
• Using Mind Mapping
• Map It Out!
• Metaphors and Analogies
• Make a Metaphor
• Situation/Solution Reversal
• Reverse It to Solve It
• Bring on the Toys!
• Making Ideas Tangible
• The definition of Creative Product
• Innovate! Applying the creative product
• It doesn’t end there: Persuading others to adopt your creative ideas