|
Mastering Corporate Communication Course
NGN 157,500 |
Venue: Lagos
Other Dates
Venue | Date | Fee | |
---|---|---|---|
Portharcourt, State, Nigeria | 02 - 06 Aug, 2021 | NGN157500 | |
Abuja, State, Nigeria | 04 - 08 Oct, 2021 | NGN157500 |
In a digitally connected world, corporate communication is one of the key factors that determine whether companies thrive or fail. It impacts employee productivity, innovation, brand awareness and more. Corporate communication is not only how a business sets and ultimately manages expectations; it is also a tool to circulate important company messages, such as pivots in methodology and feedback from clients, quickly and to a large group
At the of the end of the training, participants will
- Have a sound understanding of the general principles governing communications and the role of such a department in any organisation
- Understand Branding/ Image Positioning
- Be able to develop their creative communication skills
- Be able to use Strategic Communications to increase their organisational positioning
- Understand how to use new media and digital communications to amplify their organization position.
- Be able to Build their company personality to help engage with their key audiences
- Be able to measure their results including influencer mentions, product inquiries, and sales
- Be able to create a Communications Plan
- Be able to develop audience centre stakeholder maps
Day One
The business case for corporate communications
- Definition of corporate communication
- Corporate communication in a changing environment
- The new media landscape: challenges and opportunities
- Stakeholder management and communication
- Corporate Identity, branding and reputation
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
- The Elements of Corporate Communications
- Role of Corporate Communications in an organisation
Internal Communications
- Target Audience
- Forms – the Newsletter, e-mail updates, internal meetings
- Elements of internal communications
External Communications
- Different Types of Coverage – magazines, news media, new media
- Elements to external communications
Day Two
Organizational communication
- Definition of interdepartmental communication
- Direction of communication within an organization
- Formal versus informal communication
- The organizational grapevine
- Organizational culture and its effect on performance
- Levels of company culture
- Determining the strength of company culture
- Organizational values and attitudes
- Communication blockers
Strategic Communication (How to develop strategic messaging Massaging and Positioning)
- Why care about Strategic Messaging and Positioning
- Is your Message effective?
- What is strategic messaging?
- What is positioning?
- How to design Strategic Messaging
- How to Implement new messaging in organizations
Day Three
Corporate Communication Strategy
- Factors corporate Communication Strategy depends:
- Environment and Market Driven Function
- Communication based Factor
- Changes in the Organization (Internal Factors)
Setting up corporate Objectives (SMART objectives) z
- Establishing Goals (SMART)
- Reputation Management goal
- Relationship Management goal
- Task management goal
- Find Potential Audience
- Cross-cultural aspects of audiences
- Study Market needs
- Create Memorable Campaigns
- Influencer Marketing
- High and low-context culture
- Social Media Blog
- Implementing Corporate Communication Strategy
Day Four
Dealing with the Media and Stakeholders
- Different Forms of News Media
- The Strategic Approach
- Press Releases
- Damage Control
- Bad PR
Organising Events
- What is a successful event?
- PR events and/or Message
- Dealing with Partners
Day Five
New developments in corporate communication
- Leadership and change communication
- Effective leadership communication
- Corporate social responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The 8 areas of focus for CSR
- CSR and PR.
Lagos | Jun 07 - 11 Jun, 2021 |
Portharcourt, State, Nigeria | 02 - 06 Aug, 2021 |
Abuja, State, Nigeria | 04 - 08 Oct, 2021 |
NGN 157,500.00 | (Group Registration Discount Applies) |
Olusina Lajorin 09026713101, 08033241313
Tags: |
Corporate Communication Courses in Lagos Training in Lagos Seminars in Lagos Workshops in Lagos Nigeria Africa April 2021 E-Learning |
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