Mastering Corporate Communication Course

In a digitally connected world,  corporate communication is one of the key factors that determine whether companies thrive or fail. corporate communication impacts employee productivity, innovation, brand awareness, and more. Corporate communication is not only how a business sets and ultimately manages expectations; it is also a tool to circulate important company messages, such as pivots in methodology and feedback from clients, quickly and to a large group.

Training Objective

By the end of this training, participants will be able to: 

• demonstrate a sound understanding of the general principles governing communication and the role of such a department in any organization
• define is Branding/ Image Positioning
• perform  their creative communication skills
• identify how to  use Strategic Communication to increase their organizational positioning
• use new media and digital communication to amplify their organization's position.
• build their company personality to help engage with their  key audiences
• measure their results including influencer mentions, product inquiries, and sales
• create a Communication Plan
• develop an audience center stakeholder map towards a communication strategy design

Modules

Day One

The business case for corporate communication

• Definition of corporate communication
• Corporate communication in a changing environment
• The new media landscape: challenges and opportunities
• Stakeholder management and communication
• Corporate Identity, branding, and reputation
• Importance of corporate identity and reputation
• Aligning identity, image, and reputation
• The Elements of Corporate Communications
• Role of Corporate Communications in an organization

Internal Communications

• Target Audience
• Forms – the Newsletter, e-mail updates, internal meetings
• Elements of internal communications

External Communications

• Different Types of Coverage – magazines, news media, new media
• Elements to external communications

Day Two

Organizational communication

• Definition of interdepartmental communication
• The direction of communication within an organization
• Formal versus informal communication
• The organizational grapevine
• Organizational culture and its effect on performance
• Levels of company culture
• Determining the strength of company culture
• Organizational values and attitudes
• Communication blockers

Strategic Communication (How to develop strategic messaging Massaging and Positioning)

• Why care about Strategic Messaging and Positioning
• Is your Message effective?
• What is strategic messaging?
• What is positioning?
• How to design Strategic Messaging
• How to Implement new messaging in organizations

Day Three

Corporate Communication Strategy

• Factors corporate Communication Strategy depends:
• Environment and Market-Driven Function
• Communication-based Factor
• Changes in the Organization (Internal Factors)

Setting up corporate Objectives (SMART objectives) z

• Establishing Goals (SMART)
• Reputation Management goal
• Relationship Management goal
• Task management goal
• Find Potential Audience
• Cross-cultural aspects of audiences
• Study Market needs
• Create Memorable Campaigns
• Influencer Marketing
• A high and low-context culture
• Social Media Blog
• Implementing Corporate Communication Strategy

Day Four

Dealing with the Media and Stakeholders

• Different Forms of News Media
• The Strategic Approach
• Press Releases
• Damage Control
• Bad PR

Organizing Events

• What is a successful event?
• PR events and/or Message
• Dealing with Partners

Day Five

New developments in corporate communication

• Leadership and change communication
• Effective leadership communication
• Corporate social responsibility (CSR) and community relations
• The case for CSR
• Communicating about CSR
• The 8 areas of focus for CSR
• CSR and PR.