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Market Research and Competitive Intelligence Management Training

By: LCL Coaches Consultants  

Lagos State, Nigeria

23 - 25 Aug, 2022  3 days

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NGN 125,000

Venue: Lagos and Virtual

Other Dates

Venue Date Fee  
Lagos and Virtual, Lagos State, Nigeria 22 - 24 Nov, 2022 NGN125000

Market Research is one of the main factors to gain competitiveness over the competitors,hence providing important information of the market, market size and competitors. Competitive Intelligence on the other hand is one step ahead, it helps to gain important information about the trends, competition and consumer behaviour. In all competitive intelligence provides an almost close estimate of where the market is headed.

At the end of this training, participants will be able to :

  • Understand the power of market intelligence and how it incorporates marketing research
  • Quickly and accurately interpret their  customer’s nonverbal communication
  • conduct a SWOT Analysis to identify business development opportunities
  • be able to Analyze current market research trends and best practices
  • Differentiate among the many questionnaire design formats based on survey requirements
  • Develop a marketing research and intelligence strategy to achieve marketing objectives

Day One

Marketing to the “Voice of the Customer”      

  • What Customers Expect from Your Organisation?
  • Benefits of Encouraging Customer Feedback
  • Listening and Questioning Skills Development
  • How to Give and Receive Constructive Customer Feedback
  • Interpreting Your Customer’s Nonverbal Communication Gestures
  • Marketing to the Four Customer “Buying Styles”

Key Elements of Market Research and Intelligence  

  • Difference between Market Research and Intelligence
  • Product Lifecycle
  • 4 Ps of the Marketing Mix
  • SWOT Analysis
  • Market Segmentation Strategies
  • Social Media Marketing Principles

Day Two

Market Research Best Practices 

  • Benefits of Market Research
  • Types of Market Research
  • Market Research Best Practices
  • Advantages and Disadvantages of Customer Focus Groups
  • Group Think

Market Intelligence Best Practices

  • Benefits of Market Intelligence
  • Types of Market Intelligence
  • Benchmarking the Competition 
  • Converting Data into Market Intelligence
  • Data Analysis to Identify Trends
  • How to Use Market Intelligence to Innovate More Effectively

Day Three

Customer-Focused Engagement Marketing Strategy

  • Best and Worst Customer Service Providers
  • Identifying Internal and External Customer Expectations
  • Customer Lifetime Value
  • Going the Extra Mile
  • Designing a Customer-focused Marketing Approach
  • Customer Service Recovery Techniques

Putting Market Research Results into Action  

  • Action Plan to Improve Marketing Effectiveness
  • Setting Marketing Goals for Continuous Improvement
  • Stakeholder Change Management Strategies
  • How to Turn Marketing Research into Action
Lagos and Virtual Aug 23 - 25 Aug, 2022
Lagos and Virtual, Lagos State, Nigeria 22 - 24 Nov, 2022
NGN 125,000.00(Group Discount Available)
(Convert Currency)

Olusina Lajorin 09026713101, 08033241313,

Group discount apply
Olusina Lajorin

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