Brand Leadership: Strategy, Management, and Performance Course

"The Brand Leadership program is an experience that revitalizes your knowledge of branding and ignites your desire to rebuild your brand management approach."

A brand is a pivotal strategic and financial asset for any organization.

In Brand Leadership: Strategy, Management, and Performance, you will learn how to build a strong brand identity, a superior brand experience, and lasting brand loyalty. You will be able to differentiate your brand from the competition, sustain its differentiation and competitive advantage, and maximize its impact and profitability.

The program is fast paced, dynamic, and practical, combining interactive lectures and discussions with case studies, planning exercises, and another group work.

At the Centre, the program’s faculty directors, Dr Francis Okereke have developed some of the key ideas in brand marketing and management today – from emotional branding and positioning platform selection to customer experience management.

These ideas have been built into the Executive Brand Leadership Model, a powerful set of practical tools for managing and leveraging brand assets in today’s global and digital environments.

In the Brand Leadership program, you will learn to apply this model to your brand and organization for greater profits and growth.