This course provides a comprehensive introduction to corporate communications and public relations: it is for anyone with an interest in corporate communication, or anyone seeking to understand the growing importance of communication for corporations. Corporations increasingly need communication to survive, as they need to entertain relations with a variety of stakeholders to prosper. This includes actors external to the organization -customers, governments and civil society organizations–but also stakeholders within corporations themselves, such as employees, managers and investors.

At the end of this 5 days intensive programme, participants will:

• Have a basic understanding of what corporate communication is, what its role in corporations is, and the different perspectives on corporate communication.
• Know key concepts of corporate communications and public relations.
• Have a critical attitude towards the way corporations and organizations communicate, externally and internally, based on their understanding of theories regarding corporate communication.
• Prepare for interviews and know what reporters want.
• Look professional on camera and project confidence.
• Deliver the brand image/message you want and promote your company successfully.
• Anticipate questions and manage tough interviews.
• Handle critical issues/subjects and shift to important topics.
• Prepare and present powerful incident reports.
• Create powerful, forward-moving proposals and narratives using evidence and logic.
• Enhance your message and presentation skills.
• Learn to listen and observe your audience.
• Comfortably handle skeptical, resistant and difficult listeners.
• Craft convincing and memorable speeches, and many more