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Basic Knowledge of Finance for Sales and Marketing Professionals - The Financial Aspects of the Sales and Marketing Process

By: Tom Associates Training  

Lagos State, Nigeria

01 - 03 Jun, 2022  3 days

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NGN 154,999

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos.

Other Dates

Venue Date Fee  
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria 12 - 14 Oct, 2022 NGN154999

This programme can run as an online or classroom training (Available also for Customised Training by Duration, Venue & Fee)

 

Objectives

• Learn the relevant language of basic accounts.

• Learn about the financial cause-and-effect of marketing and sale.

• Learn how to make sales more profitable.

• Learn about product pricing.

• Learn about credit policies.

• Learn the implications of discount structure.

Course Contents

Day One

• The Language of Basic Accounts

  • Margins/profit
  • Loss
  • Cash flow
  • Liquidity
  • Break-Even Analysis
  • Contribution Analysis
  • Time value of money

• Developing Short-term and Long-term Forecasts

• Common conflicts between sales and finance departments

Financial Cause-and-Effect of a Sale

• Credit policies that meet customer demands

• Discount structure

• Efficient invoicing.

Day Two

• Your product pricing

  • Pricing Power Matrix
  • Pricing an expandable product/service
  • Pricing a staple product/service

• Cost of goods sold

• Implications of business capital

  • Shareholders funds
  • Borrowed funds

• Implications of Fixed Costs

  • Advertising supports
  • Sales promotion
  • Rents and rates
  • Administrative
  • Salaries

• Implications of Variable Costs

  • Production 
  • Distribution
  • Discounts
  • Commissions

Day Three

• Earning Profits

  • Limiting costs
  • Gross margin
  • Trade margins for company and channel partners
  • Profit margin

• Field Competitive Challenges

  • Price competition
  • Non price competition

• Demand Fluctuations

  • Marginal analysis for sales management

• Management of accounts receivable 

• Uncollectible debt.

5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos. Jun 01 - 03 Jun, 2022
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos., Lagos State, Nigeria 12 - 14 Oct, 2022

Registration: 08:30:am - 03:30:am

NGN 154,999.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

LIVE-ONLINE N135,000. CLASSROOM: N155,000. 3 – 4 participants: 5% discount 5 or more participants: 10% discount

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