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Advanced Digital Marketing Certification Course

By: McTimothy Associates Consulting LLC  

Ghana

05 - 09 Sep, 2024  5 days

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USD 145

Get 10.00% off

Venue: Ghana: Best Western Plus Hotel, 55 Beach Drive, Nungua, Accra-Ghana.

Other Dates

Venue Date Fee  
9B, Ololade Odeyemi Close, Anthony Village, Lagos, Lagos State, Nigeria 24 - 26 Apr, 2025 NGN215000
9B, Ololade Odeyemi Close, Anthony Village, Lagos, Lagos State, Nigeria 03 - 05 Jul, 2025 NGN215000
9B, Ololade Odeyemi Close, Anthony Village, Lagos, Lagos State, Nigeria 04 - 06 Sep, 2025 NGN215000

The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in the digital marketing landscape.

Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing.

Course Methodology

The course is interactive and is comprised of lectures, case studies, technical process learning, and supplemental discussions related to various industries and the challenges of implementation.

Course Objectives

By the end of the course, participants will be able to:

  • Utilize advanced advertising techniques on popular social media platforms
  • Setup conversion tracking on social media and Google AdWords
  • Use advanced advertising features in Google Paid Search
  • Recognize and use advanced SEO techniques to rank on top positions
  • Understand CRO to improve conversions
  • Employ powerful display retargeting techniques using AdRoll
  • Understand and utilize the power of influencers’ marketing and affiliate marketing

Target Audience

This course is designed for digital, sales, marketing and media professionals; as well as webmasters, web developers, key managers and any business persons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level.

Target Competencies

  • Social media advertising techniques
  • Paid and organic search techniques
  • Display and retargeting
  • Influencers and affiliate marketing

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.

Ghana: Best Western Plus Hotel, 55 Beach Drive, Nungua, Accra-Ghana. Sep 05 - 09 Sep, 2024
9B, Ololade Odeyemi Close, Anthony Village, Lagos, Lagos State, Nigeria 24 - 26 Apr, 2025
9B, Ololade Odeyemi Close, Anthony Village, Lagos, Lagos State, Nigeria 03 - 05 Jul, 2025
9B, Ololade Odeyemi Close, Anthony Village, Lagos, Lagos State, Nigeria 04 - 06 Sep, 2025

Registration: 10:00:am - 04:00:am

USD 145.00(Local Participant(NGN215000) 5% Group Discount for 3-5 participants, or 10% Group Discount for 6 and above participants)
(Convert Currency)

Tayo Oluwole 07034854045; 09080022449; 08058805333

5% Group Discount for 3-5 participants, or 10% Group Discount for 6 and above participants

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