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Virtual Training on Value Added Marketing Advanced Marketing Strategies

By: Tom Associates Training  

Lagos State, Nigeria

15 - 18 Sep, 2020  4 days

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NGN 130,000

Venue: Online

Course Objectives

At the end of this course, participants will:

  • Develop enhanced skills in formulating strategic marketing plans
  • Have higher creativity in brand management for profitable customer relationship and market segmentation
  • Acquire deep understanding of how best to introduce new products successfully
  • Have refined knowledge of integrating sales techniques with appropriate marketing strategies
  • Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports
  • Learn how to utilize marketing as an engine for sustaining competitive advantage.

Course Contents

Day One

  • Pillars of Marketing Strategy
  • Customer Equity
  • Value equity
  • Relationship equity
  • Brand equity
  • Marketing Strategy Planning Process
  • Environment, Customer, Competitor and Self analysis
  • Marketing Strategy Implementation
  • Positioning and market segmentation
  • Profit drivers and distinctive competencies
  • Integration of marketing strategy and communication.

Day Two

  • Concept of Product Life Cycle
  • Marketing Innovation
  • Relationship Management
  • Managing Major Accounts
  • What makes perpetual market winners

Day Three

  • Brands and Products – the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning.

Day Four

Working with Communication Agencies:

  • Why are agencies hired?
  • Ideal communication partners
  • Client/agency partnership
  • The favorite client
  • Tips on enhancing client/agency effectiveness
  • Building brands
  • Building trust.
Online Sep 15 - 18 Sep, 2020
NGN 130,000.00(VAT Inclusive)
(Convert Currency)

Mr Abiodun Toki 08033019120

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