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Corporate Communications and Media Relations Management

By: Tom Associates Training  

Lagos State, Nigeria

23 - 26 Aug, 2022  4 days

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NGN 175,000

Venue: 5/7 Alade Lawal street , Ikorodu Road, Anthony Village, Lagos

For the professionals charged with Corporate Communications and Media responsibilities, this course takes them through the nitty-gritty of managing

  • Stakeholders Relations
  • Community Relations
  • PR P-e-n-c-i-l-s Template
  • Media Writing
  • Press Relations
  • Social media
  • Brand exposure
  • Opinions/Perceptions influencing and even more.

Course Contents

Day One

Corporate Communication

  • Defining Corporate Communication
  • The Spheres of Corporate Communication
    • Increasing the organization's visibility
    • Brands exposure
    • Perception management: investors, employees, government agencies, other stakeholders, general public
    • Positive reputation sustenance
    • Management of public events            
  • Types of Corporate Communication
    • Investor relations communication
    • Employee communications
    • Community relations communication
    • Crisis communication
    • Executive personnel interviews management.

Day Two

Planning Campaigns

  • PR P-E-N-C-I-L-S Template
  • Special Projects and Cross Functional Activities
    • Government relations
    • Crisis management
    • Corporate and social responsibility
  • Lobbying
    • Influence public policy
    • Influencing workplace environment
  • Events Organization
    • Planning
    • Processes
    • Tools.

Day Three

Media Relations

  • The Media Environment - press, electronic, online
  • Characters of journalists and editors
  • Information output
    • Press releases
    • Media requests
    • Interviews management
    • Interpersonal skills
  • Total Marketing Communications
    • Advertising
    • Promotions
    • Branding            
  • Corporate Communication Budgeting
    • In-house management
    • Working with Consultants and Agencies.

Day Four

Social Media Strategy

  • Social Media fundamentals
  • Having a strategy
  • Defining your audience
  • Optimization - Match your audience with your strategy
  • Selecting your digital tools
  • Measuring results and making continuous changes
  • Developing a cult following
5/7 Alade Lawal street , Ikorodu Road, Anthony Village, Lagos Aug 23 - 26 Aug, 2022

Registration: 09:00:am - 03:30:am

NGN 175,000.00(VAT Inclusive)
(Convert Currency)

Tolu Jegede 08178591654

3 – 4 participants: 5% discount 5 or more participants: 10% discount

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