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Relationship Management and Marketing Skills

By: Tom Associates Training  

Lagos State, Nigeria

08 - 10 Jun, 2022  3 days

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NGN 155,000

Venue: 5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos

Other Dates

Venue Date Fee  
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos, Lagos State, Nigeria 26 - 28 Oct, 2022 NGN155000

Relationship Management and Marketing Skills programme can run as an online or classroom training (Available also for Customised Training by Duration, Venue and Fee)

Course Objectives

• Gain high value–added contacts and businesses

• Integrate selling techniques with relationship management strategies.

• Align marketing strongly in all departments.

• Track relationship market results.

• Utilise marketing and relationship management skills for renewed advantage.

Course Contents

Day One

• Why relationship marketing?

• Marketing is everyone’s job

• Account Strategy:

  • Account Mission Statement
  • Account Goals
  • Product Volumes
  • Revenue Targets
  • Resource Decision
    • Relationship Strategies  
  • Customer Targeting
  • Key Events

• Measurement Guides to Assess Relational Depth

• Working as a Team.

Day Two

• Relationship Capabilities:

  • Profiling Key Businesses
  • Long Prospecting Cycles
  • Customer Service Cycle

• Objectives of the Relationship Manager

• Key Responsibilities of the Relationship Manager

• Work Values  of the Relationship Manager

• Social Values of the Relationship Manager.

Day Three

• Personal Selling Results:

  • High-Performance Selling
  • The World-Class Marketer
  • Selling v. Marketing

• Life-long Relationship:

  • Short/long term opportunities
  • Key players/priorities/politics
  • Areas of weakness/vulnerability
  • Economics of the business

• Conducting a Relationship Audit:

  • Evaluating the Partnership
  • Account Contacts
  • Level of Trust
  • Sharing of information
  • Knowledge of Lifestyle/Social Contact.

• What A Poor Relationship Manager looks like.

5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos Jun 08 - 10 Jun, 2022
5/7 Alade Lawal Street, Off Ikorodu Road, Anthony Village, Lagos, Lagos State, Nigeria 26 - 28 Oct, 2022

Registration: 08:30:am - 03:30:am

NGN 155,000.00(VAT Inclusive)
(Convert Currency)

MR ABIODUN TOKI 08033019120

LIVE-ONLINE: N135,000 CLASSROOM: N155,000 3 – 4 participants: 5% discount 5 or more participants: 10% discount

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