Training Course on Digital Marketing

This Professional course in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. This course covers social media, content writing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis. From these, you’ll learn everything you need to excel at your digital marketing career.

Who Should Attend?

Marketing professionals, business owners, career changers and anyone who wants to gain digital marketing skills in the shortest time possible.

Duration

5 days

Course Objectives

Getting a higher return on investment is the greatest concern for every digital marketer. Knowing where to allocate your marketing budget is the key to any enterprise.

Course Outline

Module 1-Introduction

• Introduction to the Course and Work plan
• Introduction of the digital marketing
• Digital vs. Real Marketing
• Digital Marketing Channels
• Creating initial digital marketing plan
• Content management
• SWOT analysis
• Target group analysis
• EXERCISE: Define a target group (working in groups)

Module 2-Online Advertising

• Google AdWords- creating accounts
• Google AdWords- types
• Exercise: Google AdWords (working in groups)
• Introduction to CRM
• CRM platform
• CRM models
• Exercise: CRM strategy (working in groups)

Module 3-Conversational Marketing

• Introduction to Web analytics
• Web analytics – levels

Module 4-CRO and SEO

• SEO Optimization
• Writing the SEO content
• Exercise: Writing the SEO content (working in groups)

Module 5-Email Marketing

• E-mail marketing plan
• E-mail marketing campaign analysis
• Keeping up with conversions

Module 6- Social Media Marketing

• Introduction of Social Media Marketing
• Exercise: Social Media Marketing plan (working in groups)
• Creating a Facebook page
• Visual identity of a Facebook page
• Types of publications
• Exercise: Making a Facebook page (working in groups)
• Business opportunities and Instagram options
• Optimization of Instagram profiles
• Integrating Instagram with a Web Site and other social networks
• Keeping up with posts
• Business tools on LinkedIn
• Creating campaigns on LinkedIn
• Analyzing visitation on LinkedIn
• Creating business accounts on YouTube
• YouTube Advertising
• YouTube Analytics
• Facebook Ads
• Creating Facebook Ads
• Ads Visibility

Methodology

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

Key Notes

• The participant must be conversant with English.
• Upon completion of training the participant will be issued with an Authorized Training Certificate
• Course duration is flexible and the contents can be modified to fit any number of days.
• The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and A Certificate upon successful completion of Training.
• One-year post-training support Consultation and Coaching provided after the course.
• Payment should be done at least a week before commence of the training, to DATASTAT CONSULTANCY LTD account, as indicated in the invoice so as to enable us prepare better for you.