Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Corporate Communications and Media Relations Management Seminar

By: Skills for Africa Training Institute

Kenya

09 - 13 Aug, 2021  5 days

Follow Event

  

USD 1,200

Venue: Skills for Africa Training Institute in Nairobi Kenya.

Other Dates

Venue Date Fee  
Skills for Africa Training Institute in Nairobi Kenya., Kenya 06 - 10 Sep, 2021 USD1200
Skills for Africa Training Institute in Nairobi Kenya., Kenya 04 - 08 Oct, 2021 USD1200
Skills for Africa Training Institute in Nairobi Kenya., Kenya 01 - 05 Nov, 2021 USD1200
Skills for Africa Training Institute in Nairobi Kenya., Kenya 06 - 10 Dec, 2021 USD1200

Mastering Corporate Communications and Media Relations Management training seminar is designed to help Communications, PR and Media professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organisations have hardly changed their approach.

This training course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Media Relations. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives.    For the professionals charged with Corporate Communications and Media responsibilities, this course takes them through the nitty-gritty of managing: - Stakeholders Relations, Community Relations, PR P-e-n-c-i-l-s, Media writing, Press Relations, Social media, Brand exposure, Opinions/Perceptions influencing and even more.

Course Objectives

By the end of the course the participant should be able to highlight:

  • The New Rules of Marketing and Communications
  • The changing roles of communications and marketing professionals
  • The Use of Social Media to Reach Specific Target Audiences
  • How to Create Content that engages attention and makes readers return
  • The increasing use of video and audio and ways to produce low-cost content

Duration

5 Days

Course Contents

  • Corporate Communication
  • Defining Corporate Communication
  • The Spheres of Corporate Communication
  • Increasing the organization's visibility
  • Brands exposure
  • Perception management: investors, employees, government agencies, other stakeholders, public
  • Positive reputation sustenance
  • Management of public events                  
  • Types of Corporate Communication
  • Investor relations communication
  • Employee communications
  • Community relations communication
  • Crisis communication
  • Executive personnel interviews management.
  • Planning Campaigns
  • PR P-E-N-C-I-L-S
  • Special Projects and Cross Functional Activities
  • Government relations
  • Crisis management
  • Corporate and social responsibility
  • Lobbying
  • Influence public policy
  • Influencing workplace environment
  • Events Organization
  • Planning
  • Processes
  • Tools.
  • Media Relations
  • The Media Environment - press, electronic, online
  • Characters of journalists and editors
  • Information output
  • Press releases
  • Media requests
  • Interviews management
  • Interpersonal skills
  • Total Marketing Communications
  • Advertising
  • Promotions
  • Branding                             
  • Corporate Communication Budgeting
  • In-house management
  • Working with Consultants and Agencies.
  • Social Media Strategy
  • Social Media fundamentals
  • Having a strategy
  • Defining your audience
  • Optimization - Match your audience with your strategy
  • Selecting your digital tools
  • Measuring results and making continuous changes
  • Developing a cult following.

General Notes

  • This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
  • Training manuals and additional reference materials are provided to the participants.
  • Upon successful completion of this course, participants will be issued with a certificate.
Skills for Africa Training Institute in Nairobi Kenya. Aug 09 - 13 Aug, 2021
Skills for Africa Training Institute in Nairobi Kenya., Kenya 06 - 10 Sep, 2021
Skills for Africa Training Institute in Nairobi Kenya., Kenya 04 - 08 Oct, 2021
Skills for Africa Training Institute in Nairobi Kenya., Kenya 01 - 05 Nov, 2021
Skills for Africa Training Institute in Nairobi Kenya., Kenya 06 - 10 Dec, 2021

Class Session: 09:00:am - 05:00:am

USD 1,200.00
(Convert Currency)

Nixon Kahuria +254702249449

Related Courses

Workshop  on the Importance of Situational Awareness Workshop on the Importance of Situational Awareness

5 days, 02 - 06 Aug, 2021 

2021-08-02 12:08:00 2021-08-02 12:08:00
Kenya

Skills for Africa Training Institute

This Situational Awareness Training workshop has been developed because of the increase of terrorist and criminal activities across continents. As individuals and businesses, on a personal level ...

Seminar on Community Health and Nutrition Seminar on Community Health and Nutrition

12 days, 02 - 13 Aug, 2021 

2021-08-02 12:08:00 2021-08-02 12:08:00
Kenya

Skills for Africa Training Institute

In most developing countries the majority of the population-the rural population especially-does not receive even the most basic health care or any nutritional advice. Malnutrition usually stems from ...

Training of Trainers (TOT) Course Training of Trainers (TOT) Course

5 days, 09 - 13 Aug, 2021 

2021-08-09 12:08:00 2021-08-09 12:08:00
Kenya

Skills for Africa Training Institute

Whether training is your job or is something you do occasionally, this very practical Training of Trainers will build on your existing skills and increase your confidence to train any audience. The ...

Training Course on Payroll Preparation, Analysis and Management Training Course on Payroll Preparation, Analysis and Management

5 days, 02 - 06 Aug, 2021 

2021-08-02 12:08:00 2021-08-02 12:08:00
Kenya

Skills for Africa Training Institute

Most companies generally use the term Payroll to refer to the money that is paid to the employees or the records that detail how much each employee has made. Processing payroll is a particularly ...