Building solid media relationship will earn corporate organizations good media coverage for company’s products, services and programs that can generate sales, build corporate profile and good market share as well as attract credible investors.
Equally solid media relationship is a vital part of any corporate communication strategy. Your message, brand and reputation hinge largely on how the public perceives you. The media whether traditional, digital or social play an important role in this.
This course will help participants understand the media, its challenges, goal, and develop strategies and skills for dealing with the media in a professional, responsible and fair manner.
This program is designed for public relations managers, marketing communication managers, corporate executives in public organizations, media relations and corporate relations managers, and communication strategists in private and public organizations.
At the end of the program, participants will be able to:
- Learn the key elements of developing a strategic media plan
- Understand the media, its challenges, goals and strategies
- Develop and improve on their media communication skills
- Build solid media strategy and protocol
- Understand current media trends and challenges such as fake news, opinions etc.
- Develop ethics for dealing with journalists
- Learn how to create and launch a media roll-out strategy
- Learn crisis management strategy by minimizing negative media coverage using good networking
- Evaluate the performance of organization’s media communication programs
- Build on going media network and nurture new relationships.
|Lagos and Port Harcourt
||Nov 28 - 02 Dec, 2022
Registration: 07:30:am - 09:00:am
Class Session: 09:00:am - 05:00:am
|NGN 180,000.00||(Discount available for group nomination)|
|USD 450.00||(Foreign Participants)|
Philip Asije 08029170491, 08068933608, 08145745664, 08051365946
Group Discount Available
ADEGOKE, ADEMOLA BEN CROWNSON - B.A., Comm. & Language Arts, M.Sc., International Relations. Mr. Adegoke was the Principal Manager Corporate Communication, Eko Electricity Distribution Company Plc. His work experience spans over 20 years of practicing public relations management with the defunct NEPA and PHCN before venturing into consultancy. He has worked as a public relations consultant to various corporate organizations anhcoring master of ceremonies, consulting editor / proof reader to Osigwe Anyam Osigwe Foundation, a Nigerian based International research and academic oriented NGO. Mr. Adegoke Ademola has attended capacity building trainings in Nigeria and Overseas. He will bring his wealth of experience to bear on our programs. AUSTINE ANAZIA B.Sc., (Mass Com.), M.Sc.(Business Administration) - Communication Specialist at Noritas Consultancy Services. A former Director of information and public relations with over 18 years of public relations management in public and private sector of the economy. Mr. Anazia has worked in various organizations as corporate communication / Public Relations manager before venturing into public service and rose to the position Director of information and public relations. Over the years Mr. Anazia has trained for both public and private sector organizations such as Julius Berger, PZ, Nigeria Aviation Management Authority, Seven Up, Lagos State establishment, etc. He will join others to bring his experience to bear on our programs