This programme focuses on exposing participants to the viability of the agribusiness value chain as they learn new ways of perceiving and interpreting reality for the sector's managers and leaders. The purpose is to help managers and leaders abandon the perceptions that have defined their performance to date while giving them new tools for interpreting the realities of today's agribusiness environment.

The programme will erase the traditional mindset and replace it with a more pragmatic system approach or strategic thinking mindset. The aim is to provide participants with knowledge and business skills of operating a typical agribusiness value chain in Africa.

• Introduction to agribusiness value chain
• Understanding the Cassava Value Chain: Opportunities and Challenges

Programme

The format of this programme has been designed recognizing the participant's busy schedule, especially for those attending from out of Abuja. The participant also learns without group or peer pressure, as all participants may or may not have prior knowledge of investing in the agricultural sector. A small class size is maintained to ensure close faculty attention and foster individual learning. The learning model will be based on the use of case study method and practical experience sharing.

• Agricultural Sector Analysis. Managing Man, Machine, Technology in the Typical Agribusiness Setting.
• Introduction to the Greenhouse Technology/Understanding the Vegetables/Tomato/Pepper Value chain.
• Opportunities and Challenges
• Understanding the Pig Value Chain: Opportunities and Challenges
• Understanding the Poultry/Feed Mill Value Chain: Opportunities and Challenges
• Understanding the Sheep/Goat/Cattle Value Chain
• Critical/ thinking and understanding the agribusiness value chain/Getting Started in the Agri-Value Chain
• Understanding the Catfish/Scaly Fish Value Chain: Opportunities and Challenges

Key Learning Outcomes

The aim is to provide participants with a broad knowledge of the agribusiness sector with a view to understanding the uniqueness of the sector and the long-term viability of investing in it. The course opens participants and investors to the challenges, opportunities, and diversity of the agribusiness value chain.

Target Audience

Junior and senior executives, agribusiness entrepreneurs, operators in the distribution, packaging, sales and marketing and logistics in the agribusiness sector. The course also is useful for those in different sectors that plan on retiring to the agricultural sector. The seminar is open to owners, managers, senior executives/managers and other professionals without agricultural science background, knowledge, or skills, who are interested in entering the agribusiness sector.