Hospitality Events and Conferences Management

By the end of the program, participants will be able to:

• Plan and prepare for professional and conferences in a professional way.
• Identify the functions in an event or conference.
• Organize and assess the social activities in an event or conference.
• Prepare the estimated budget for a conference.
• Plan and organize different kinds of exhibitions.
• Prepare and control the financial aspects of a conference.

Content

Planning for Events and Conferences

• Collecting Information Needed in Planning
• Setting Smart Objectives
• Preparing the Event Plan with Detailed Activities and Schedules
• Selecting the Venue and Agreeing on the Site of the Event or Conference

Organization of the Event or Conference

• Choosing the Human Resources for the Management of the Event or Conference
• Forming Different Specialized Committees
• Training/Motivating the Teams in Charge of Managing the Event or Conference

Promotional Activities for Events and Conferences

• Promotion and Advertisement of Events or Conferences
• Steps Needed for the Promotion and Marketing of the Event or Conference
• Setting a Plan for the Promotion of Events and Conferences

The Different Functions for Managing Events and Conferences

• The Official Airline Carrier
• Arrangements with Hotels
• Conference Registration Activities
• The Scientific Program and Choosing Speakers
• Media Coverage During the Event or Conference
• Managing the Event, Conference or Scientific Meeting
• The Different Social Activities

Organizing of Exhibitions

• Planning for Exhibitions
• Promoting and Marketing Exhibitions
• Renting Exhibition Space
• Organizing and Managing of Exhibitions
• Steps in the Actual Implementation of Exhibitions Plans

The Financial Aspects of the Conference

• Preparing the Conference Budget
• Controlling Expenditures According to the Budget
• Deciding on the Registration Fees
• Controlling the Cash Flow

Follow Up and Evaluation of Conference and Events Activities

• Monitoring the Event or Conference Activities
• Dealing with Implementation Problems
• Preparing the Final Report

For Whom:

Managers, supervisors, and officers involved in the planning or management of events, exhibitions, and conferences as well as managers and officers of Public Relations.

Training Methodology

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.