This program on Advanced Public Relations Management is designed to assist participants build on their strategic thinking when designing and implementing public relations campaign projects. It will provide them with a comprehensive and in-depth analysis of the most effective public relations management tactics that can make differences in organizations’ branding, corporate communication and media relations. Participants will leave the training with great and practical ideas to be implemented as they return to their organizations.

Learning objectives:

At the end of the program, participants will be able to;

• Lead and manage successful PR campaign projects
• Apply PR techniques, methodologies, and tools effectively
• Identify, analyze and capitalize on PR opportunities
• Overcome challenges and minimize risks in the corporate PR landscape
• Maximize the Return on Investment (ROI) in PR campaign projects

For Whom:

This program is designed for managers and senior managers such as PR senior managers and managers, senior managers and managers marketing. Those in PR in the public sector, private sector and not-for-profit organizations will equally benefit from this program.