Building solid media relationships will earn corporate organizations good media coverage for the company’s products, services and programs that can generate sales, build corporate profile and good market share as well as attract credible investors. Equally solid media relationship is a vital part of any corporate communication strategy. Your message, brand and reputation hinge largely on how the public perceives you. The media whether traditional, digital or social play an important role in this.

This course will help participants understand the media, its challenges, and goals, and develop strategies and skills for dealing with the media in a professional, responsible and fair manner.

Learning Objectives:

At the end of the program, participants will be able to:

• Learn the key elements of developing a strategic media plan
• Understand the media, its challenges, goals and strategies
• Develop and improve their media communication skills
• Build solid media strategy and protocol
• Understand current media trends and challenges such as fake news, opinions etc.
• Develop ethics for dealing with journalists
• Learn how to create and launch a media roll-out strategy
• Learn crisis management strategy by minimizing negative media coverage using good networking
• Evaluate the performance of the organization’s media communication programs
• Build an ongoing media network and nurture new relationships.

For Whom:

This program is designed for public relations managers, marketing communication managers, corporate executives in public organizations, media relations and corporate relations managers, and communication strategists in private and public organizations.