Contemporary Marketing Management Master Class

Wining and sustaining customers are key to the survival of marketing and sales departments. Evaluation of existing customers and potential ones is key to sustaining marketing and sales effort. At the end of this workshop, participants will be acquainted with all the strategies of winning this battle. Some of the skills to be gained will include insulating the customers from internal policies.

Analysis of financial statement has many dimensions. Financial ratios alone do not give all the information necessary for processing and analyzing financial statements. There are more numerical and qualitative factors considered in processing and analyzing financial statements which also include balance score card.

One of the contemporary methods is proper diagnostic processing of financial management and statements to reveal the true nature and position of the net worth and profitability of various company’s operations. Participants will be acquainted with the contemporary issues in diagnostic processing of financial statement and financial management.

Participants expected: Finance and account managers, accountant/account officers, treasury managers, internal auditors, compliance officers/managers, Marketing and sales heads, supervisors, relationship officers among others Financial Management and analysis among others.

Content:

• Balance score card analysis
• Formulation and implementation of financial models
• Optimistic and pessimistic trend analysis
• Market analysis and forecasting
• Balance sheet analysis
• Profit and loss analysis
• Financial management and company positions