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Training on Strategic Planning and Management

By: Devimpact Institute


03 - 11 Apr, 2023  9 days

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USD 950

Venue: Online

Other Dates

Venue Date Fee  
Devimpact institute Training Centre Nairobi , Kenya 10 - 14 Apr, 2023 USD950
Online , Kenya 17 - 25 Apr, 2023 USD600

Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to an organization's overall long-term goals or desires. It is a concept that focuses on integrating various departments within an organization to accomplish its strategic goals.

The strategic planning and management course will provide you with the concepts and philosophies behind strategic planning, as well as the methods, techniques, and tools required to develop and execute a successful strategic plan.

Target Participants

The training is designed for strategic leaders, directors, managers and any other professionals who plan to develop and execute strategic plans for their organizations.

Course Objectives

By the end of this course the participants will be able to:

  • Determine strategic planning problems
  • Develop a competitive strategic plan
  • Distinguish main analytical and theoretical methods associated with strategic planning
  • Bring into line their corporation with their planning goals by incorporating strategy, goals, metrics, and execution
  • Determine developing strategic models and produce ideas on how they can be used to their corporation
  • Integrate customer demands into their strategic planning
  • Distinguish how the activities of customers, competitors, and their own corporate identify the results in their markets
  • Identify the best method to efficiently execute their strategic planning

Course Outline

Introduction to Strategic Planning and Management

  • Strategy definition and features
  • Introduction to strategic management
  • Introduction to strategic planning
  • Strategic plan elements
  • Components of a strategy statement
  • Importance of strategic planning and management in an organization

The Strategic Pillars

  • Differentiate Between Mission and Vision
  • Core Values and Their Role in Strategic Planning
  • Articulate the Unique Value for Your Unit
  • Value of Purpose in Ensuring a High-Performance Organization That Achieves Results
  • Mission and Vision Statements 

Strategic Planning and Management Process

  • Environment Analysis
  • Strategy Formulation
  • Strategy Implementation
  • Strategy Evaluation

Analyzing the Environment

  • External environment
    • Macro and micro factors
    • Macro and Market Trends 
    • The importance/performance matrix
  • Internal environment
    • Components of an Internal Assessment
    • Concept of Core Competencies
    • Importance of Culture in an Internal Assessment
    • Internal Assessment Diagnostic 
  • Tools/Techniques for Conducting External and Internal Assessments

Making Strategic Decisions

  • Role of data synthesis, insight, and creativity in strategic planning
  • Conducting a SWOT analysis 
  • Using a SWOT analysis to choose strategic imperatives
  • Identifying organization’s integrated components
  • Strategic imperatives and performance measures

Building a Strategic Plan – Key Elements

  • Where you stand
    • Internal/external assessment, mission, & principles
  • What do you expect to accomplish?
    • Vision, goals, & objectives
  • How to get there? Strategy Map
  • Developing strategic initiatives
  • Developing an action plan
  • Strategic performance measures
  • What are the strategic risks?

Communicating and Executing the Strategic Action Plan

  • Identifying gaps in executing the strategy 
  • Building commitment through multiple avenues of communication 
  • Establish individual and team performance goals linked to the strategic action plan
  • Aligning the organization towards the goal
  • Linking rewards and recognition to the strategic progress

Strategy Review

  • Importance of strategy review
  • Conducting strategic review meetings
  • Developing a strategic review agenda
  • Revising the strategy

Three D’s in Strategic Planning

  • Decisions
  • Direction
  • Dedication

Strategic Concerns in Competitive Environment

  • Impact of the affiliations between competitors, and among competitors and customers on the market
  • How competitive connections impact the changes in industries
  • Principles of data, vision, and innovation
  • Conducting a SWOT evaluation
  • Strategic issues and strategic creativities

Strategic Thinking

  • Context of strategic thinking
  • Key aspects of strategic thinking
  • Applying strategic thinking tools
  • Strategic thinking process

Leadership and Strategy

  • What is strategic leadership?
  • Role of strategic leadership in strategic management
  • Essential skills of a strategic leader
  • Principles of strategic leadership

Training Approach

This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.

Training manuals and additional reference materials are provided to the participants.


Upon successful completion of this course, participants will be issued with a certificate.

Tailor-Made Course

We can also do this as a tailor-made course to meet organization-wide training needs. A training needs assessment will be done on the training participants to collect data on the existing skills, knowledge gaps, training expectations and tailor made needs.

Online Apr 03 - 11 Apr, 2023
Devimpact institute Training Centre Nairobi , Kenya 10 - 14 Apr, 2023
Online , Kenya 17 - 25 Apr, 2023

Registration: 08:30:am - 04:00:am

USD 950.00 + 47.50 (VAT)(Classroom-based)
USD 600.00 + 30.00 (VAT)(Online)
(Convert Currency)

Devimpact Institute +254 714349537

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