Marketing, Sales and Customer Service Strategy

This Marketing, Sales and Customer Service Strategy training course is designed to help those working in sales and marketing to identify, recruit and understand service strategies to retain the perfect customer.

Whether an old hand at sales and marketing or brand new, this fun and highly practical three day course is designed to stimulate sales and marketing activity by identifying and using best practice.

This training will highlight:

• The Customer Perspective in the Balanced Scorecard
• Who are the customers?
• Identifying the Perfect Customer
• Buyer Behavior
• Personal Attitudes and Customer Service Experience
• Selecting the Perfect Customer
• Checking for skill deficiencies in service delivery
• Long term relationship management
• Communication skills for customer service
• Service recovery skills
• Customer follow-up

Workshop objectives:

• Identify the 'perfect' customer
• Create powerful introductions
• Fill the sales funnel
• Understanding Customer Equity
• Know what is changing in the business.
• Understand the psychology of selling
• Close and follow-up sales

Training Methodology

This course will be conducted physically and virtually simultaneously, with formal presentations and an interactive training manual. It will be delivered by seasoned trainers with vast experience in their respective fields of practice. The course is taught through a mix of practical activities, theories, group activities, and case studies. The session will be wrapped up by an industry expert to share practical experience related to the course topic, and a Q&A session with the participants.