Every company ought to convert prospective customers into loyal and long-term customers. In addition to identifying and meeting client needs, marketing also refers to creating a need for a certain good or service. The primary goal of this training on marketing strategies and planning is to help participants comprehend the fundamental components of marketing strategy, such as strategy creation, planning, implementation, and control in the modern business environment. In addition, this training on marketing strategies and planning course seeks to hone participants’ analytical and creative abilities in applying strategic decision-making frameworks to specific offerings and in crafting a thorough strategy and plan that achieves targeted business goals.

Target Participants

Training on marketing strategies and planning is designed for Brand Managers, Sales and Marketing Professionals, Business Development Professionals, Account Executives, Product Managers and Entrepreneurs.

Course Duration

Online    7 Days

Classroom-based    5 Days

What you will learn

By the end of this course the participants will be able to:

• Develop and build a marketing strategy
• Develop clear and business focused marketing objectives
• Identify the latest marketing trends, both on and offline, and how they could apply to the organization
• Develop effective marketing communication programs
• Understand the psychology of purchase and customer loyalty
• Tailor marketing messages that resonate better with customers

Course Outline

Strategic Marketing

• The marketing mix
• Strategic positioning
• Situational analyses
• Customer segmentation
• Pricing strategy
• Product lifecycle management
• Market development strategies

Strategy Development

• Considering Different Strategic Alternatives (TOWS Analysis)
• Analyzing Different Marketing Strategies
• The Growth Strategy Matrix
• Factors Shaping the Choice of Strategy
• Blue Ocean versus Red Ocean Strategies

The Customer 

• Market segmentation
• Customer personas
• Customer personality types
• Understanding value: how it is created and how it moves
• Key Account management
• Dealing with organizations
• Behavioral Psychology: Why customers do what they do?

Crafting The Message 

• Non-verbal communication
• Forensic questioning skills
• Building significance with payoffs
• The science of persuasion
• The role of emotion in purchasing
• Drafting the message
• Building compelling value propositions

Marketing in The Real and Online World   

• Routes to market
• Harnessing the power of your social media marketing plan
• Implementing online marketing best practices
• Initiating a social media engagement plan
• Search Engine Optimization (SEO) strategies
• Facebook and Twitter marketing campaigns
• Online reputation management

Business Situation Analysis

• Understanding the Framework for Competitive Analysis
• Competitive and Customer Analysis
• Environmental Analysis
• SWOT and TOWS Analysis
• Portfolio Analysis and Design (The Boston Consulting Group Matrix)

Creating an Effective Business Marketing Plan

• The Anatomy of a marketing plan
• Putting your plan together
  • Situational analyses
  • Lifecycle management
  • Product (service positioning)
  • Pricing strategy
  • Budgeting
  • Routes to market
  • Propositions by segment
  • Communications plan
• Implementing the marketing plan throughout the organization
• Influencing upwards – selling the plan throughout the organization

Marketing Budgeting and Resource Allocation

• Allocating resources effectively across marketing activities
• Developing a marketing budget and monitoring expenditures
• Assessing the return on investment (ROI) of marketing initiatives

Marketing Evaluation and Control

• Monitoring and measuring marketing performance
• Using marketing analytics and metrics to assess outcomes
• Conducting post-campaign analysis and making data-driven decisions
• Adapting and adjusting marketing strategies based on evaluation results

Training Approach

Our training on marketing strategies and planning course is delivered by our seasoned trainers who have vast experience as expert professionals in the field of marketing. The course is taught through a mix of practical activities, presentations, group works and case studies.

Training manuals and additional reference materials are provided to the participants.

Certification

Upon successful completion of this training on marketing strategies and planning, participants will be issued a certificate.

Tailor-Made Course

We can also do this as a tailor-made course to meet organization-wide training needs. A training needs assessment will be done on the training participants to collect data on the existing skills, knowledge gaps, training expectations and tailor-made needs.