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Resource Mobilization, Fundraising and Proposal Writing Course

By: Upskill Development Institute

Kenya

08 - 12 Dec, 2025  5 days

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USD 1,500

Venue: Nairobi

Mobilizing resources are important in financing investment and social programmes, which are essential for economic growth and for eradicating poverty. Mobilization of resources is recognized as the foundation for self-sustaining development. Financing for economic growth and poverty reduction is one of the challenges facing projects and programmes, however, resource mobilization can be managed more innovatively for greater effectiveness. In this context, a sound fiscal policy, responsible social spending and a well-functioning and competitive financial system are the crucial elements mobilizing resources.

The ability of development partners to implement their project interventions is dependent on their access to donor funding. Access to these funds requires submission of proposals for consideration by the potential donors. Project results should be effectively communicated and shared through good reports.

Who should attend?

This course is aimed at managers, program/project coordinators and other project staff whose roles involve developing proposals for fundraising and report writing for their organization.

Days:    5 days

Course Objective:

By the end of the training the learners will be able to:

  • Develop a proposal for mobilizing resources
  • Appreciate the role of monitoring and evaluating in Resource Mobilization
  • Describe the process and tools used in Resource Mobilization
  • Define concepts and importance of Resource Mobilization for projects/programmes
  • Articulate the principles and moral ethics in resource mobilization
  • Understand different ways of resource mobilization
  • Understand the principles of project development and proposal writing
  • Organize the different components of a proposal in a logical flow

Course outline

The Overview of resource mobilization and fundraising

  • Resource mobilization concept
  • Sustainability and its pillars concept

Resources and donor type

  • Selecting resource mobilization vehicles
  • Pooled funding
  • Regular resources
  • Thematic funding

Process of resource mobilization

  • Resource mobilization practical steps
  • Tools ineffective resource mobilization
  • Funding proposal research

Resource mobilization challenges

  • Challenges, trends and opportunities in resource mobilization
  • What determines organizational attractiveness to donors?
  • Donor research and prospecting
  • How to identify potential donors?
  • Ways to use donor research

Strategies in Resource mobilization

  • Types of funds
  • Engaging donors as partners
  • Strategic communication
  • Setting clear structures for funding and execution

Sources of Fundraising

  • Grants from agencies, foundations and corporations
  • Individual donors
  • Sales and services

Methods of Fundraising

  • Special events
  • Donor relationship and cultivation
  • Capital and comprehensive campaigns
  • Accountable fundraising
  • Professional fundraising

Best Practices of Fundraising

  • Use credible, cost-effective fundraising methods
  • Be accountable
  • Respond quickly to questions and complaints
  • Publish annual reports
  • Update paperwork
  • Express gratitude

Deterrents to Fundraising

  • Lack of patience
  • Insufficient planning
  • Poor communication
  • Poor networking
  • Lack of appeal/credibility
  • Lack of long-term planning

Overview of Proposal Writing

  • Proposal writing in grants mobilization
  • Understanding donors’ requirements
  • Proposal formats
  • Project development and proposal Writing

Components of a Project Proposal

  • Project Rationale
  • Project Background
  • Needs Assessment including target population
  • Project Justification

Project Overview

  • Project Goal and Objectives
  • Project Beneficiaries
  • Critical Assumptions
  • Project Strategies

Budget Development

  • Detailed budget
  • Cost Sharing 
  • Summary budget

Organization Capacity

  • Organization profile
  • Organization Capacity
  • Relevant experience

Submitting the Proposal

  • Funding agency forms
  • Packaging, politicking and refunding
  • Submission, traditional and online
  • Tips for final checks

Proposal Review

  • Proposal review criteria
  • Proposal review process
  • Grant agreement

Proposal writing best practices

  • Common mistakes during proposal and report writing
  • Tips for successful proposal writing
  • Case studies of successful proposals

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement.

Training Venue 

The training will be held at our Upskill Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Upskill certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request.

Terms of Payment: Unless otherwise agreed between the two parties, payment of the course fee should be done 3 working days before commencement of the training to enable us to prepare better

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.

Nairobi Dec 08 - 12 Dec, 2025
USD 1,500.00
(Convert Currency)

Daniel Ndung'u 0721331808

Upskill Development Institute

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